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Digital Consumer Experience Advocate

Digital Consumer Experience Advocate

GE AppliancesLouisville, KY, US
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Digital Consumer Experience Advocate

As a Digital Consumer Experience Advocate, you'll be the front-line voice of GE Appliances, representing our family of brands across digital platforms. In this role, you'll connect with both current and potential customers through multiple online touchpoints, delivering best-in-class service while fostering brand loyalty and uncovering opportunities to drive sales. You'll interact with consumers through the "Ask a Question" and "Ratings & Reviews" features on our owned websites, as well as other internal and native platforms, providing pre-purchase guidance, post-purchase support, and trusted product expertise.

How You'll Create Possibilities

Key Responsibilities :

Customer Engagement & Support (90%)

  • Professionally respond to consumer inquiries related to product selection, installation requirements, troubleshooting, product care, and complaint resolution.
  • Engage with consumers across digital channels including GE Appliances' "Ask a Question," "Ratings & Reviews," and other internal platforms.
  • Leverage internal resources such as the Knowledge Base, eDoc, Salesforce Service Cloud, GEAppliances.com, and SMC to research and resolve inquiries effectively.
  • Maintain accuracy, professionalism, and adherence to company protocols and service standards in all written communication.

Sales Support & Growth (10%)

  • Identify and recognize potential sales opportunities during customer interactions.
  • Follow established referral protocols to connect prospects with private store access or route them to appropriate sales teams to support revenue growth.
  • What You'll Bring to Our Team

    Minimum Requirements

  • Associate's degree or a minimum of 6 months equivalent work experience.
  • Strong written communication skills, including grammar, spelling, and professional tone.
  • Computer proficiency with the ability to quickly learn and adapt to new systems.
  • Experience in customer service, ideally within written or digital channels (chat, email, online Q&A).
  • Team-oriented mindset with a positive, solutions-driven attitude.
  • Strong typing and data entry skills.
  • Preferred Qualifications

  • Bilingual proficiency in written English & Spanish.
  • Previous experience in GE Appliances call centers or comparable customer support roles.
  • Working Conditions

  • Standard office environment with regular computer use.
  • Flexibility to work evenings and / or weekends as business needs require.
  • Our Culture

    Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that : Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

    GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

    GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

    If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com.

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