Director, Demand Generation and ABM

About Measured

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

The Role

As Head of Demand Generation & ABM, you’ll own the full funnel—from pipeline building to partner co-marketing to account-focused growth. You’ll lead tradeshow strategy, partner marketing, marketing ops, and ABM programs that fuel growth at scale. In this role you’ll be a bridge between Sales, CS, and Marketing—building repeatable, data‑driven systems that accelerate both new logo acquisition and expansion in named accounts.

Requirements

Key Responsibilities

• Design, execute, and optimize demand-generation programs across channels (paid, digital, content, events) to drive pipeline growth
• Lead account-based marketing (ABM) strategies for target accounts : segmentation, personalization, expansion motions
• Plan and manage tradeshows and partner co-marketing programs end-to-end
• Establish and run marketing operations : data hygiene, attribution, campaign systems, lead scoring, SDR / Marketing handoffs
• Coordinate with Product Marketing and Content to create campaigns, offers, and messaging for high-potential segments
• Monitor, analyze, and report on campaign performance and ROI—translate insights into scalable repeatable tactics
• Manage budgets, vendors, and external agencies where needed

Where This Role Shows Up

What Success Looks Like

Ideal Experience

Benefits