Americas Product Manager Plastics

Job Function

This position is responsible for managing the product lines we sell in the Plastics industry within the Americas region, focusing on Thermoset dispersions and Pigments for Thermoplastics. The role involves defining and executing segment strategies with the ultimate goal of accelerating sales growth and increasing profitability in the region.

The ideal candidate will have a deep understanding of market dynamics and needs, current and emerging technologies, our value proposition and positioning against competitors, our broad product portfolio and technical / commercial advantages, key market opportunities, and cost drivers impacting efficiency.

The candidate will define the segment strategy in collaboration with the Business / Sales and Technical teams to drive sales growth, increase profitability, and enhance customer loyalty to Vibrantz.

Responsibilities include product portfolio management, product rationalization, new product launches, providing technical / commercial content, training Sales teams (and Distributors) on products and applications, managing key partnership relationships, and generating new business opportunities. The candidate will work closely with Business / Sales and Technical teams to bring these opportunities to closure.

Key metrics for this role include revenue, profitability, cross-selling, successful initiatives across regions, share of wallet capture in key customers, new product launches, and new customer developments. This position will collaborate with members of Business / Sales, R&D / Applications, Operations (Manufacturing, Supply Chain, Sourcing, Product Stewardship), and Communications.

Major Areas of Responsibility

• Work with all stakeholders to establish, refine, and own the region's Dispersions for Thermosets and Pigments for Thermoplastics.
• Responsible for optimizing the product lines profitability and efficiency (service and working capital metrics).
• Manage product life cycle and utilize a product rationalization process.
• Project Management. Work collaboratively with Business / Sales, Technical, Supply Chain, Procurement and Operations to achieve desired outcomes.
• Select appropriate and attend Trade Shows to promote products and company, working with Communications.
• Collect and compile market and competitive information to become our internal reference in Plastics Americas and an industry reference.
• Work with Communications and Technical to assure promotional materials are aligned with strategies and are accurate.
• Lead product promotion efforts. Work with Sales and Communication in the development and execution of product promotion plans.
• Collaborate with Technology to drive product innovation for Vibrantz such that our products offer more value than competitive alternatives.
• Work with key stakeholders at strategic customers. Develop relationships with key customer leadership to engage in alignment of products and future needs.
• Support Sales and Customer Support team with product training and recommendations.
• Be the go-to person for thermosets and thermoplastics product related questions.
• Work closely with Sales and R&D to see that product changes are developed in line with customer expectations.
• Lead proven understanding of plastics markets with leadership, ability to work externally with key customers, business partners, and key internal stakeholders
• Development of growth plans for new products or innovations inclusive of marketing plans and pricing strategy including all pricing, promotion, SoW, and positioning
• Responsible for effective communication of product discontinuation / replacement with key customers in a fashion that results in acceptable customer satisfaction and continued partnership.
• Track, analyze and report status of Plastics Americas opportunities thru Sales Force.

Requirements

Location

Ashtabula, OH

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