Senior Media Planner

Job Description

Job Description

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a strategic and detail-oriented Senior Media Planner to join our fast-growing digital practice and support top-tier advocacy campaigns and organizations with effective, data-driven media plans.

Your day in this position may include :

• Developing comprehensive media plans across digital channels—including video, display, CTV / OTT, native, and paid social—aligned to campaign objectives and audience targeting strategies.
• Collaborating with media buyers and platform specialists to translate campaign goals into tactical execution plans across programmatic, social, and direct media.
• Forecasting campaign performance and budget allocations, using historical benchmarks and platform data to inform planning decisions.
• Monitoring campaign pacing and performance, recommending optimizations or reallocations based on evolving goals, audience performance, or KPI trends.
• Evaluating and recommending media vendors, platforms, and inventory opportunities to increase efficiency and maximize reach.
• Contributing to internal process improvements for planning documentation, coordination, and reporting across multiple campaigns and clients.

Requirements

This job may be for you, if you :

What we require :

Benefits

We offer competitive compensation with an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation, paid sick leave and employer subsidy for commuter expenses. In addition, we have a hybrid work environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.