Senior Specialist, Email Marketing and Automation

Senior Specialist, Email Marketing & Automation Waterford

At Fiskars Group we are unified and driven by our common purpose : pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

VITA LUXURY BRANDS A DIVISION OF FISKARS GROUP

At the heart of meaningful moments and celebrations worldwide, our luxury brandsWaterford, Royal Copenhagen, Georg Jensen, Wedgwood, Iittala, Royal Doulton, and othersrepresent timeless craftsmanship, elegant design, and a dedication to enhancing life's most treasured experiences. From exquisite tableware and dcor to iconic lifestyle pieces, these brands embody a legacy of quality and innovation.

These renowned names are part of VITA, a division of Fiskars Group, a company with over 375 years of history. For centuries, we've crafted products that inspire creativity, beauty, and functionality in daily life. Today, we blend heritage with modernity to create designs that enrich homes and lives around the world. With a legacy rooted in excellence, Fiskars Group ensures these iconic brands continue to thrive and resonate with consumers everywhere.

OUR ROLE SENIOR SPECIALIST, EMAIL MARKETING & AUTOMATION WATERFORD

We're looking for a Senior Specialist, Email Marketing & Automation to help shape how we communicate directly with our customers across channelsstarting with email and expanding into SMS and other touchpoints over time. This role sits at the intersection of content, commerce, and customer experience, with a focus on delivering timely, relevant messages that build stronger relationships and support business growth.

You'll own the end-to-end email marketing processbringing the customer journey to life through strategic automation, insight-driven content, and continuous optimization. This hybrid role will be based at our U.S. location, with occasional travel to Europe as you collaborate across markets and functions.

WHAT YOU'LL DO

• Lead the day-to-day execution of email marketing campaigns across multiple brands within the market
• Own the global email and marketing automation program for one brand, setting best practices and supporting local teams
• Build, test, and launch campaigns in our email platformmanaging creative assets, audience segmentation, scheduling, and QA
• Plan automated customer journeys (e.g., welcome, reactivation, post-purchase), adjusting based on performance and business needs
• Collaborate with eCommerce, creative, and marketing teams to align on content, timing, and goals
• Contribute to channel strategy by analyzing results, identifying opportunities, and suggesting improvements
• Run A / B tests and track key performance indicators like open rates, click-through, and conversion
• Support broader digital marketing efforts by ensuring email fits smoothly into cross-channel campaigns
• Keep campaign calendars organized and make sure deadlines are met without cutting corners

WHY THIS ROLE MATTERS

Email is a core channel in our omnichannel ecosystemand a key driver of customer lifetime value. In this role, you'll have a direct impact on engagement, retention, and revenueturning insights into impact and strategy into stories that matter to our customers.

Sound like your next move? Let's build something brilliant together.

Salary Range for this role : 80,000-100,000

START YOUR JOURNEY AT FISKARS GROUP

We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV / resume today. Don't worry about a cover letter, your application is enough indication of your interest.

We are committed to protecting your personal data, so we only accept applications through our career website.

WHO YOU ARE

You're equal parts strategist, analyst, and makersomeone who understands the art and science of great email marketing and are comfortable shifting from high-level planning to hands-on execution in the platform. You get excited about customer journeys, love testing new ideas, and aren't afraid to challenge the status quo to improve results.

A lifecycle marketing expert with 5+ years in email and marketing automation, preferably in a direct-to-consumer or luxury brand context

Experienced with tools like Salesforce, Bloomreach, Adobe, Braze, or Shopify Automationsand comfortable orchestrating multi-step journeys

Data-driven and detail-oriented : you translate numbers into narratives and ideas into action

A natural collaborator who thrives in a matrixed, cross-functional environment

Skilled at balancing global strategies with local market needs

Fluent in English (written and spoken), with strong communication skills and a growth mindset

Degree in marketing, business, or a related field preferred but not required

Last day of application : 2025-06-08

At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team :

Competitive Compensation : We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness : Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.

Work-Life Balance : We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.

Professional Development : We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.

Future Planning : We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.

Employee Support : Life happens, and we're here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.

Inclusive and Diverse Environment : We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards : We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.

Vested Interest : Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts : We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

Pioneering design to make the everyday extraordinary

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group's global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.

BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita's reported net sales were EUR 605 million. Already 50% of BA Vita's net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.

BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars' net sales were EUR 547 million.