Junior Performance Marketing Analyst

Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.

We are more than just a school - we are a community! Our goal is to uplift each other, work together, and uphold our guiding educational philosophy, providing the perfect balance of learning and play. We partner with parents by engaging in consistent communication and providing daily snapshots of their child's day, inviting them to be a part of the school experience, as well. We embrace a culture of care - physically, emotionally, socially, and intellectually, both in and out of the classroom.

SUMMARY :

The Performance Marketing Analyst (Junior) is responsible for the execution of creating and optimizing campaigns on search engines, including but not limited to Google and Microsoft which target users who are actively searching for a private school or online schools. This position focuses on driving ROI and ensures profitability from any paid media spend. The position may work with the Senior Performance Marketing Analyst and / or communicate with the marketing and communications teams from each business division to provide shared services support on the digital presence.

This is a remote position, but we are particularly seeking candidates based in or able to work core hours aligned with the Pacific Time (PST) zone.

This is a salaried, 3-month temporary position with the potential for extension or conversion to permanent, based on performance.

RESPONSIBILITIES :

• Collaborate with Performance Marketing Analysts to build, launch and optimize paid search campaigns on Google and Bing search network.
• Collaborate with Senior Performance Marketing Analyst to monitor, analyze, and report paid campaign performance including spend, impressions and share, clicks, ad click through rate, inquiries, cost per inquiry and inquiry to enrollment rate
• Collaborate with Senior Performance Marketing Analyst to optimize the campaigns based on cost per inquiry and cost per enrollment performance. Ensure a profitable LTV to CAC ratio across all business divisions.
• Conduct industry research on digital ads and share insights with the marketing communications teams from each business division
• Conduct keyword research and analysis.
• Stay up to date on Google trends and its products. Familiarize with the product features and explore the possibilities.
• Maintain account health and collaborate with Google support teams to gain constructive recommendations
• Monitor auction insights and conduct proper research to understand the competitors and their offerings and value propositions. Provide suggestions on ad content to showcase each brand's value propositions.

ESSENTIAL SKILLS & EXPERIENCE :

Education & Credentials :

Essential Skills :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively "Company") is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military / veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.