Job Description
Job Description
The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2025 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud. With 20% of our customers being Fortune 500 companies, our AI-powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput. Headquartered in San Mateo, CA, with employees in London, Costa Rica, Australia, Spain, India, and Argentina. Arkose Labs protects enterprises from cybercrime and abuse.
Position Overview
The ABM Specialist / Manager will lead the development and execution of our account-based marketing strategy, creating high-quality pipeline within our Ideal Customer Profile (ICP). This role requires a strategic thinker who can align marketing and sales efforts to penetrate and expand target accounts through personalized, multi-touch campaigns.
Key Responsibilities
ABM Strategy Development
- Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
- Define target account selection criteria and segmentation framework
- Develop account tiering structure (1 : 1, 1 : few, 1 : many) and appropriate engagement strategies for each tier
- Create ABM playbooks and best practices documentation
Campaign Planning & Execution
In coordination with digital marketing, field marketing, and brand marketing functions, build and execute personalized, multi-channel campaigns for target accounts including email, direct mail, paid advertising, events, and content syndicationDevelop account-specific value propositions and messaging frameworksCoordinate intent data monitoring and trigger-based outreach programsDesign and manage account-based advertising campaigns across LinkedIn, display networks, and other platformsSales & Marketing Alignment
Partner closely with sales leadership and account executives to prioritize target accountsEstablish clear processes for account handoffs, lead routing, and opportunity trackingFacilitate regular account planning sessions between marketing and sales teamsCreate shared account intelligence repositories and communication protocolsDevelop sales enablement materials specific to ABM initiativesCross-Functional Collaboration
Work with demand generation, content marketing, and field marketing teams to create cohesive account experiencesCollaborate with sales development reps (SDRs) on account research and outreach sequencesPartner with customer success on expansion ABM strategies for existing accountsCoordinate with product marketing on account-specific use cases and ROI storiesPerformance Measurement & Optimization
Implement ABM-specific metrics and reporting dashboards (account engagement scores, pipeline velocity, win rates)Track campaign performance at the account level and optimize based on insightsConduct regular program reviews and present results to leadershipMonitor account progression through buying stages and identify acceleration opportunitiesCalculate and report on ABM ROI and contribution to revenue targetsQualifications
Required
6+ years of experience in B2B marketing with at least 3 years focused on account-based marketingDemonstrated success driving pipeline and revenue through ABM programsStrong understanding of B2B buying cycles and complex sale processesExperience with ABM platforms (6sense, Demandbase, Terminus, RollWorks, etc.)Proficiency with CRM systems (Salesforce preferred) and marketing automation platformsExcellent analytical skills with ability to translate data into actionable insightsStrong communication and presentation skills for executive-level audiencesProven ability to build relationships and influence cross-functional stakeholdersPreferred
Experience in SaaS, enterprise software, or technology sectorsBackground in sales or sales operationsKnowledge of intent data providers and account intelligence toolsExperience with paid advertising platforms (LinkedIn Campaign Manager, Google Ads)Familiarity with sales engagement platforms (Outreach, SalesLoft, etc.)Project management certification or formal trainingWhy Arkose Labs?
At Arkose Labs, our technology-driven approach enables us to make a substantial impact in the industry, supported by a robust customer base consisting of global enterprise giants such as Microsoft, Roblox, and more. We're not just a company; we're a collaborative ecosystem where you will actively partner with these influential brands, tackling the most demanding technical challenges to safeguard hundreds of millions of users across the globe.
Why do top tech professionals choose Arkose Labs?
Cutting-Edge Technology : Our high-efficacy solutions, backed by solid warranties, attract leading, global enterprise clients.Innovation and Excellence : We foster a culture that emphasizes technological innovation and the pursuit of excellence, ensuring a balanced and thriving work environment.Experienced Leadership : Guided by seasoned executives with deep tech expertise and a history of successful growth and equity events.Ideal Size : We're structured to be agile and adaptable, large enough to provide stability, yet small enough to value your voice and ideas.Join us in shaping the future of technology. At Arkose Labs, you're not just an employee; you're part of a visionary team driving global change
The most recognizable brands in the world select Arkose Labs, including Roblox, Microsoft, Adobe, Expedia, Snapchat, and Zilch.
We value your unique contributions, perspectives, and experiences. Be part of a diverse and high-performing environment that prioritizes collaboration, excellence, and inclusion. We hire the best, focus on their professional development, and offer support for continuing education.
We value :
People : first and foremost they are our most valuable resource. Our people are independent thinkers who make data driven decisions and take ownership and accountability in all the things they do.Team Work. We demonstrate respect, trust, integrity, and communicate openly with a positive can do attitude and constructively challenge one anotherCustomer Focus . We empathize with our customers and obsess about solving their problemsExecution with precision, professionalism and urgencySecurity . It's the lens through which we implement our processes, procedures, and programsBenefits :
Competitive salary + Equity401k planRobust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependentsFlexible PTOLife insurance coverageShort and Long Term Disability Insurance paid by the companyGenerous nationwide parental leave policyAmazing discounts programWellbeing package including mental health and gym discountsFlexible working hours to support personal well-being and mental healthEmployee Assistance ProgramArkose Labs is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Arkose Labs will provide reasonable accommodations for qualified individuals with disabilities.
The anticipated salary range for this position is $100,000.00 to $150,000.00. Equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. The exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, experience, and other qualifications as well as the candidate's location of residence. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.
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