AVP, Creative, Naturium

AVP, Creative, Naturium

The AVP, Creative is a pivotal role within the Naturium marketing team. As head of creative, this position is responsible for the full funnel of creative development from conceiving global brand campaigns, executing all brand production and delivering go-to-market content across all consumer touchpoints. It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration.

The role will manage art direction, graphic design and copy writing functions. Thought leadership is extremely important. As part of the marketing leadership team, this candidate will have a central role to play in developing brand vision and strategy.

Key Responsibilities :

• Creative vision : set a creative vision of Naturium that inspires and delights our consumer via bold disruptive ideation
• Brand messaging : in collaboration with Brand team, consistently refine brand messaging
• Codification of brand : be the ultimate safeguard of brand creative identity. Develop methods and process to guarantee creative consistency globally whilst integrating localization
• 360 touchpoint management : responsible for aesthetic consistency of all creative touchpoints across O+O environments. Will work closely with owned, earned, paid and VM teams to guarantee effective deployment of brand visual identity
• Campaigns : drive the creative brief and outcome of all brand campaigns
• Production : holds ultimate responsibility for all production (pre, post and everything in-between)
• Creative assessment : responsible for evaluation of all content performance and feeding of learnings into future creative
• Multitouch point expertise : being an expert on a broad range of platforms and translating the brand into platform native content that reflects the brand creative vision is essential to this role

Key Requirements :

$170,000 - $200,000 a year