Commercial Business Analyst

Commercial Business Analyst

As a Commercial Business Analyst in the Merchandising function, you are responsible for driving strategic analysis and merchandising insights through advanced customer and consumer data connected to product. The commercial business analyst has a deep interest in retail analytics, inventory optimization, and merchandising strategy. You will independently be able to set the scope and initiate analysis depending on the need of the merchandising organization as well as demonstrate leadership, analytical prowess, and a deep understanding of industry trends.

This hybrid role reports into our Commercial Merchandise Manager and is based out of New York, NY.

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities :

Analytics, insights and pricing :

• Conduct in-depth analysis of sales trends, customer behavior, and market dynamics to identify growth opportunities
• Work closely with Customer Activation team to combine web data, customer insights and product data to improve our assortment strategy and product activations
• Utilize statistical models and forecasting techniques to drive data-driven decision-making
• Support executional excellence by supporting with market intelligence in how to position, activate and optimize the product offer and activation of the product
• Analyze and align with Customer Activation SEO insights to support our assortment strategy in close collaboration with the Merchandising Managers
• Drive insights and support the assortment strategy for our digital marketplaces
• Stay abreast of industry trends, competitor product strategies, and emerging technologies to challenge current plans and maintain competitive advantage

Commercial and product insights and analysis :