Senior Programmatic Media Buyer
PLUS CommunicationsWashington, DC, USjob_description.job_card.30_days_ago
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Senior Programmatic Media Buyer
PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!
PLUS Communications is seeking a creative and hard-working Senior Programmatic Media Buyer to join our fast-growing digital practice to execute high-performing programmatic ad campaigns that help top-tier advocacy clients win every day.
In this role, you will :
- Execute and optimize programmatic ad campaigns across buying platforms like The Trade Desk, StackAdapt, and DV360.
- Own the full lifecycle of programmatic campaigns, from trafficking to optimization and reporting.
- Analyze campaign performance, budget allocations, audience saturation, KPI performance, and pacing daily, making data-driven optimizations.
- Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
- Support best practices by mentoring junior buyers and contributing to internal training.
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