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Strategy Director

Strategy Director

The Opus GroupWashington, DC, US
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Strategy Director

Strategy at Opus Agency is a future-forward full-service global event agency with over 400 team members in the United States, London, Sydney, Singapore, and New Zealand. Our portfolio of clients includes world-shaping brands such as Amazon, Google, Microsoft, Salesforce, ServiceNow, and many others. As we look ahead to 2026 and beyond, our profound opportunity is to shape the future of events in an increasingly AI-infused world. In an era where digital interactions often dominate, the authenticity of real-world connections will become paramount. Events will emerge as the #1 priority for CMOs, driving brand success and fostering deep, meaningful relationships with audiences.

Our strategy team plays a critical role in this vision, partnering with world-shaping brands like Amazon, Microsoft, Google, and Salesforce, as well as an ever-expanding roster of category creators and fast-growing global brands. With these clients, we don't just respond to change; we shape it by pulling the future forward and leading them into a new era of event marketing. Our strategy team is where imagination meets intelligence. We are more than business advisors; we are also creative catalysts who shape narratives, experiences, and futures. As a Strategy Director, you will be at the forefront of this mission, balancing analytical rigor with creative vision. You will translate insights into bold, audience-first experience strategies that inspire design, shape narratives, and bring brand purpose to life through live experiences.

The Strategy Director will lead the development and execution of high-impact strategic initiatives that align with our clients' goals. This role focuses on delivering excellence in consulting, planning, and intelligence while also driving creative strategy, thematic storytelling, and audience-first experience design. You will collaborate directly with our creative and delivery teams and drive the success of some of the world's most influential brands.

In addition, you will be instrumental in building relationships with senior executives (SVP to C-level) within our clients and pioneering new services for the agency.

The ideal candidate is an expert in events and experiential marketing with a proven ability to translate insights into creative strategies that inspire ideas, unify design, and deliver measurable results.

What You'll Do (Responsibilities)

  • Consulting : Serve as a trusted strategic advisor, providing expert consulting services across a range of business-centric topics (e.g., portfolio planning, event revenue modeling, organizational structure development, thematic positioning, narrative arcs, and experience design that ladder up to brand purpose).
  • Planning : Collaborate closely with creative teams to develop and refine experience strategies, write compelling creative briefs, and ensure the strategic direction is seamlessly integrated across all of an event's touchpoints.
  • Workshops : Plan, prepare, and facilitate in-person and online workshops with clients to explore insights and inspiration, identify key opportunities, develop experiential frameworks, generate creative directions, and inform the direction of event strategies.
  • Intelligence : Lead research and measurement efforts, using data-driven insights to inform analysis and recommendations that spark both creative and business impact.
  • Client Engagement : Work directly with senior executives within our clients' organizations to build solid and lasting relationships and deliver strategic insights that drive their business forward.
  • Service Expansion : Pioneer the launch of new service offerings with partners across Opus Agency.
  • Innovation : Continuously explore new approaches, technologies, and methodologies to enhance our strategic offerings and keep Opus Agency at the forefront of the industry, including trend fluency, foresight practices, and creative methodologies that expand the agency's storytelling and design capabilities.

Where You Will Grow

  • Global Growth : As Opus Agency expands its global footprint, you will have the opportunity to work with our teams in London and other key regions, as well as with global clients, shaping the future of event strategy on a worldwide scale.
  • Financial Management : Over time, take on increasing responsibility for strategy-centric pricing strategies, budget management, and the financial health of the strategy practice.
  • Team Leadership : Grow into a leadership role where you will manage and mentor junior strategy team members, fostering a culture of innovation and excellence.
  • Creative Influence : Expand your expertise in narrative strategy, thematic development, and cross-disciplinary creative collaboration, influencing how Opus Agency defines the future of experience design.
  • Why You Will Rock This Role (Experience)

    To be successful in this role, candidates must demonstrate the following chops :

  • Experience : 6+ years within an event marketing agency, including at least 4+ years in a strategy-specific role
  • Event Industry Expertise : Extensive knowledge of the global events and experiential marketing landscape, with the ability to deliver world-class consulting, planning, and intelligence services.
  • High-Tech Clients : Familiarity with the high-tech sector and its event landscape.
  • Consumer Trends : Perspective on the latest consumer trends and their impacts on B2B events.
  • AI Integration : Experience applying AI to the marketplace and enhancing the attendee experience.
  • Attendee Journeys : A deep understanding of a typical attendee journey at multi-day corporate events.
  • Red Threading : Experience shaping narratives, themes, and conceptual strategies for major events, with the ability to bridge data-driven insights with imaginative storytelling.
  • Content and Creative Strategy : Demonstrated expertise in content strategy and creative strategy, with a proven ability to craft compelling narratives and innovative approaches.
  • Sponsorship Strategy : Strong understanding of sponsorship strategy, including developing prospectuses and effective sales approaches.
  • Event Production : Solid familiarity with event production processes, with additional experience in speaker coaching being highly advantageous.
  • What You'll Bring To Opus Agency (Skills)

  • Strategic Vision : Ability to think beyond immediate projects and see the bigger picture, driving long-term success for both clients and Opus Agency.
  • Communication Skills : Strong presentation and storytelling abilities, superior writing skills, and excellent interpersonal relationship-building skills.
  • Narrative Framing : Exceptional ability to craft and communicate narratives - in writing, visuals, and presentations - that inspire confidence and imagination.
  • Creative Collaboration : Experience partnering with Creative Directors in developing and executing big ideas.
  • Executive Presence : Strong ability to engage and build relationships with senior executives, guiding them through strategic decisions that impact their business.
  • Service Excellence : A sense of urgency in service to clients, adapting to their pace and priorities.
  • Flexibility : Ability to travel up to 10% as required to meet client needs and participate in key strategic initiatives.
  • Characteristics

    The following characteristics are deeply aligned with our agency's values these define a candidate that will succeed in our culture and for this position :

  • Versatility : Adaptable and resourceful, capable of navigating complex challenges and finding innovative solutions.
  • Optimism : A positive, forward-thinking mindset that sees opportunities in every challenge.
  • Integrity : A commitment to doing the right thing, even when it's the hardest thing to do.
  • Curiosity : A naturally curious mind that seeks out new ideas, insights, and ways of working.
  • Excellence : A relentless pursuit of the highest standards in everything you do, setting the bar for the industry.
  • Application Process and Requirements

    We will want to see how you analyze, think, write, and present through the application process. Please include examples and / or links to your business-related presentations, blog posts, musings on your own site, and / or examples from your other social outposts. We encourage you to share examples of creative briefs, thematic frameworks, or concept narratives you've authored.

    The interview process will require some light homework. We will give you a challenge so that we can see how you analyze it and communicate your findings, thoughts, and insights back to us. We'll make it fun for both of us.

    What You Can Expect In Return

  • Full time position
  • Opportunities for growth and development
  • Health & Dental Insurance (choice of plans)
  • 100% Employer paid short-term disability and life insurance
  • Opportunity to elect additional life insurance and LTD insurance at employee expense
  • Paid parental leave
  • Opportunity to contribute pre-tax dollars to flexible spending accounts
  • 401(K) with employer match
  • Flexibility in work schedules
  • Gene
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