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Director, Brand Marketing

Director, Brand Marketing

MediabistroWorkFromHome, NY, United States
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Overview

Kate Spade New York is a global lifestyle brand known for its colorful, bold, and optimistic aesthetic. The brand offers seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Kate Spade New York is part of the Tapestry portfolio, a global house of brands committed to innovation and inclusion. Visit Our People page to learn about Tapestry's commitment to equity, inclusion, and diversity.

Job Title : Director, Brand Marketing

Primary Purpose : The Director, Brand Marketing, in partnership with the Chief Marketing Officer and Regional Marketing leaders, is a strategic leader responsible for building, managing, and enhancing kate spade\'s brand relevance and marketing efforts. The Director will develop and implement brand strategies as well as manage and optimize campaign performance.

The accomplished individual will possess

  • Curious nature and in-touch with culture and what shapes it
  • Mix of data-driven analytic experience and gut creative instincts
  • High action orientation and problem solving capabilities
  • Strong negotiating skills, excellent communication and relationship building skills
  • Partnership oriented and familiarity in working in a matrixed internal organization and extensive network of external agencies

An outstanding professional will have

  • 10+ years of relevant working experience; an equivalent combination of education and experience will be considered
  • Strong retail business acumen

    • Our Competencies for All Employees

  • Courage : Doesn\'t hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; is seen as original and value-added in brainstorming settings.
  • Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn\'t upset when things are up in the air; doesn\'t have to finish things before moving on; can handle risk and uncertainty.
  • Drive for Results : Can be counted on to exceed goals; is one of the top performers; bottom-line oriented; pushes for results.
  • Interpersonal Savvy : Relates well to all kinds of people; builds rapport and constructive relationships; uses diplomacy and tact; can diffuse high-tension situations.
  • Learning on the Fly : Learns quickly when facing new problems; versatile learner; open to change; analyzes successes and failures for clues to improvement; quickly grasps underlying concepts.

    • Our Competencies for All People Managers

  • Strategic Agility : Sees ahead clearly; anticipates future consequences and trends; articulates credible visions; creates competitive strategies.
  • Developing Direct Reports and Others : Provides challenging tasks; holds development discussions; understands career goals; constructs development plans.
  • Building Effective Teams : Builds teams, fosters open dialogue, shares wins, defines success for the whole team.

    • Kate Spade is an equal opportunity and affirmative action employer. Employment decisions are based on qualifications and the requirements of the position, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, or other protected bases. Americans with Disabilities Act (ADA)

    Tapestry, Inc. will provide reasonable accommodations for disabilities or religious beliefs. If you require accommodation to complete the application process, please contact Tapestry People Services at or

    Work Setup : HYBRID

    BASE PAY RANGE $150,000 TO $170,000 ANNUALLY

    Here are some of the benefits that we offer : Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity / maternity leave, Commuter Benefits, Disability insurance, and Tuition assistance.

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    Director Brand Marketing • WorkFromHome, NY, United States