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Market and Data Outreach Specialist

Market and Data Outreach Specialist

BryceTechAlexandria, VA, US
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Market And Data Outreach Specialist

BryceTech is a trusted leader in complex technology domains, delivering data-driven solutions in aerospace, biosecurity, and defense. We specialize in systems engineering, advanced analytics, and R&D program and strategic advisory support. Our clients including NASA, DoD, HHS, DHS, and other civil and national security agencies rely on us to drive mission success and accelerate innovation.

BryceTech has been recognized in the Washington Technology Fast 50 ranking of top high-growth small businesses for four consecutive years and received a GovCon Contractor of the Year Award in 2023, underscoring our strong growth, competitive positioning, and excellence in federal contracting. With a proven track record of winning sought after contracts, scaling high-performance teams, and executing on critical government missions, BryceTech presents a compelling opportunity for strategic partnerships in the GovCon space.

Job Description

BryceTech is seeking a highly motivated Market and Data Outreach Specialist to support the International Trade Administration's Industry and Analysis (I&A) Office of International Engagement (OIE). This role focuses on developing and executing strategic outreach and marketing initiatives to strengthen stakeholder engagement and improve the visibility and impact of ITA programs. The specialist will leverage data-driven approaches to design communication plans, implement outreach strategies, and track performance metrics that measure engagement and effectiveness.

Key Responsibilities

  • Develop, review, and execute communication plans and outreach strategies under the direction of the OIE Deputy Director.
  • Support branding, strategic communications, and marketing efforts by identifying target audiences and leveraging appropriate media platforms.
  • Design and implement pilot programs for paid media campaigns on platforms such as Facebook, LinkedIn, and Twitter to improve targeted outreach.
  • Coordinate with program offices and communication specialists to ensure efficient, accurate, and impactful delivery of information.
  • Track, analyze, and report on external communication metrics and key performance indicators (KPIs).
  • Apply knowledge of web analytics and website publishing to enhance outreach impact and optimize digital presence.
  • Maintain strong organizational practices to ensure accuracy and timeliness in content delivery.
  • Provide recommendations for outreach process improvements and content optimization based on data insights.

Qualifications

  • Bachelor's degree in communications, marketing, public affairs, international relations, or a related field.
  • Minimum of 35 years of professional experience in communications, marketing, outreach, or data-driven engagement.
  • Experience with paid digital media campaigns, particularly on Facebook, LinkedIn, and Twitter.
  • Familiarity with communication metrics, data visualization tools, and KPIs.
  • Experience with SharePoint and PowerBI or similar platforms for tracking and reporting.
  • Strong organizational skills with a detail-oriented approach.
  • Prior experience supporting federal programs or working in a government contracting environment.
  • Demonstrated experience in developing and executing communication or outreach campaigns.
  • Strong writing, editing, and verbal communication skills.
  • Proficiency with web publishing platforms, web analytics tools, and Microsoft Office Suite.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • U.S. citizenship required.
  • Additional Information

    Employment is contingent upon contract award.

    BryceTech offers a full range of benefits, including competitive salary, a comprehensive health plan including dental and vision coverage, company-paid life and disability insurance policies, a 401(k) plan with company match, and an educational reimbursement program.

    All your information will be kept confidential according to EEO guidelines.

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