Senior Manager Of Risk & Reputation
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions, and network systems. For more than four decades, Samsung has driven innovation, economic growth, and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services, and AI technology, we're creating smarter, sustainable, and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
Role and Responsibilities
SEA is seeking a Senior Manager of Risk & Reputation to join our Corporate Communications team. The primary role of the Senior Manager, Risk & Reputation is to help execute a US-media strategy which will enhance Samsung's position as a leading and trusted brand in the U.S. by increasing the profile and positive sentiment towards our brand. The Senior Manager must think proactively about potential threats on the horizon, not just in the present, which can negatively impact our brand. They must demonstrate confidence, even in a crisis situation. The Senior Manager will report directly to the Director of Risk & Reputation and will be a key player on a specialized team that takes strategic action against threats to our brand and anticipating risks to our reputation in the U.S.
Key Responsibilities :
- Lead a multi-year strategy to evolve SEA's reputational risk and crisis management program. The Senior Manager will provide their expertise on key issues and deliver advisory support to our executives in response to national media stories, monitoring global brand risks, and delivering in-depth situational reports and executive coverage reports on crisis response.
- Collaborate with internal stakeholders to monitor and analyze external trends and issues that could impact the company's reputation.
- Educate non-US executives on crisis management and crisis communications.
- Analyze the media landscape and provide strategic advisory support to our executives on engaging with the media. In addition, the Senior Manager will drive our data-driven strategy with the domestic and international media. Drive and lead key projects and activities to support SEA Corporate Communications such as writing press releases, press interviews, Samsung Spotlight moments (i.e. CES, Unpacked, etc.)
- Facilitate executive-level coaching on our media policies, questions and answers, engaging with media, and ensure continuity across messages by SEA speakers.
- Designing intelligence reports that can bolster information for the PR community that heavily engage with the media, developing media insights report.
- Lead crisis management efforts by coordinating response plans and ensuring timely communication with key stakeholders.
- Provide strategic guidance on reputation management initiatives to align with corporate objectives.
- Conduct regular risk assessments and report findings to senior leadership for informed decision-making.
Minimum Qualifications :
Bachelor's degree, Communications, Public Relations, Journalism, or a related field.Minimum of 10-12 years of relevant experience in risk management, corporate communications, journalism or a related field.Experience working directly with journalists, editors, and members of the media.Experience writing PR materials (e.g. press releases, pitch decks, story development).Experience managing PR agencies and technology vendors.Experience optimizing technology to continually improve the effectiveness of the media measurement tools.Experience collaborating and leading discussions on handling large scale issues with executives.Experience designing training for all levels - Executives, leaders, and SEA employees.Experience with crisis management, understanding key risks, developing objectives and a strategy for addressing the risks and leading teams to a desired outcome.Experience developing a communication strategy (i.e. intake sessions with VPs and above, advance planning for key events, media training, etc.) and establishing a governance process for managing requests from executives for PR / Media support.Skills and Qualifications :