Brand Team Lead - Minneapolis Market

Gorilla USA CorpMinneapolis, MN, US

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Team Lead For Gorilla Energy

Compensation : $35 / hour | Part-Time (Approximately 29 hours / week)

We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar / construction worker communities. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.

About Gorilla Energy

Gorilla delivers great-tasting energy drinks packed with functional benefitsfueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitaminsall working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors : Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

Key Responsibilities

Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
Lead guerrilla marketing efforts in high-value locations including skate parks, tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford / UC Berkeley / San Jose State events, community college campuses, farmers markets, Vallejo / Oakland street festivals, and the Bay Area's vibrant cultural scene
Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

Source, interview, and onboard Brand Ambassadors (BAs)

Ensure all team members complete required background check

Manage a team of W2 Brand Ambassadors

Train team members on Gorilla Energy product knowledge

Schedule and manage team activities effectively across the Bay Area's diverse communities

Inventory & Equipment Management

Manage and organize storage unit for product and promotional materials

Monitor and help maintain inventory levels at local storage unit

Coordinate restock of product and promotional items

Maintain equipment in good working order in the Bay Area's variable climate conditions

Ensure proper storage and handling of all company assets

Reporting & Communication

Maintain detailed documentation of all market activities

Create and maintain an active schedule of events

Create comprehensive recaps after events

Report on market performance and provide strategic recommendations

Communicate effectively with company leadership and your BA team

Qualifications

2+ years of experience in marketing, event management, or team leadership

Strong understanding of the Bay Area market and its diverse communities

Excellent networking and relationship-building skills

Proven ability to develop and execute marketing strategies

Experience managing teams in a fast-paced environment

Valid driver's license with clean driving record

Knowledge of energy drink market and consumer trends

Ability to navigate throughout the Bay Area and work across multiple cities

Preferred Experience

Strong connections within the Bay Area skateboarding community

Existing relationships within Bay Area tech companies, universities, and community colleges

Experience with guerrilla marketing campaigns targeting skate culture and diverse communities

Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries

Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions

Event planning and coordination experience

Beverage or CPG marketing experience

Familiarity with the Bay Area's unique neighborhoods and diverse communities

Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend

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Market Lead • Minneapolis, MN, US