Marketing Manager Job at D.R. Horton in Hoover

D.R. Horton, Inc., the largest homebuilder in the U.S.,  was founded in 1978 and is a publicly traded company on the New York Stock Exchange. More people choose D.R. Horton than any other builder; and as America’s Builder, we focus on providing high-quality homes designed for all. D.R. Horton also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at  www.drhorton.com for more information!

Our teams create memorable experiences for our customers and each other! While we are in the business of building homes, #WeBuildPeopleToo; and our people are at the center of every decision. Are you ready to experience the D.R. Horton difference?

About the position :

We are currently seeking a Marketing Manager for our growing Birmingham / Tuscaloosa division! Under the direction of our VP of Sales & Marketing, in collaboration with our Division President, the Marketing Manager will develop and lead a comprehensive and strategic marketing plan; as well as ensure brand consistency that is in line with corporate expectations. Additionally, this position supports area sales managers, the marketing team, and relevant division colleagues to ensure the plan aligns with overall division goals.

Our ideal candidate is well-versed in social media campaigns, comfortable teaching and coaching, understands the real estate industry, and is comfortable both developing as well as implementing processes.

Essential Functions :

Lead advertising and public relations with the ad agency for current division communities; identify and prioritize marketing objectives

Lead digital and traditional marketing needs for the division

Oversee marketing for active and upcoming communities; approve marketing materials such as ad campaigns, website designs, e-blast campaigns, logos, etc. in conjunction with region legal and corporate compliance

Review website performance and track campaign reporting to manage revenue, costs, and ROI; analyze and interpret user journey data to improve customer experience

Manage online branding and communication through website, social media, mobile, and email marketing campaigns

Manage reports and dashboard to provide detailed tracking of programs; and measure, monitor, and optimize the inquiry to closed opportunity funnel

Manage the design process for flyers, direct mail pieces, and other marketing collateral

Direct brand and compliance maintenance for model homes, advertising, signage, brochures, and invoices, including the compilation and completion of brochures and signage

Coordinate the selection of model options; maintain model homes after model openings, including coordinating cleaning and plant / landscape maintenance schedules by collaborating with model home merchandisers, landscape architects, and on-site builders

Hire and oversee all vendors for model home openings, following both division and corporate requirements

Other duties as assigned

Competencies :

Tech Savvy : Ability to adapt to new technologies; use technology to increase productivity; comfortable using social media for marketing campaigns; ability to think creatively and use technology to bring ideas to life

Time management : Ability to manage multiple priorities simultaneously, meet deadlines, remain organized, and focused on work in a fast-paced environment

Customer Service : Passion for delivering exemplary service. Ability to establish and maintain effective working relationships with internal and external customers. You should also be collaborative and exhibit a positive attitude toward your work and colleagues; be a good team player.

Communication : Demonstrated ability to interact respectfully with all customers and colleagues. Clear and concise written and verbal communication skills are essential along with the ability to listen intently to others. Demonstrate patience with customers and always follow-up.

Ethical : Keeps commitments, inspires the trust of others, works with integrity and principles, upholds D.R. Horton values