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Paid Media Manager

Paid Media Manager

VirtualVocationsLaredo, Texas, United States
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A company is looking for a Paid Media Manager to drive the strategy, execution, and optimization of channel expansion initiatives.

Key Responsibilities

Plan, execute, and optimize paid media campaigns across key platforms

Manage budgets and ensure efficient allocation of spend across channels

Develop and implement audience targeting strategies using data sources

Required Qualifications

3-5+ years of experience managing paid media campaigns

Expertise in programmatic media buying across major platforms

Strong analytical skills with proficiency in marketing analytics tools

Experience with data-driven marketing and audience segmentation

Understanding of incrementality testing and media measurement best practices

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Paid Media Manager • Laredo, Texas, United States

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