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Digital Copywriter

Digital Copywriter

WantableMilwaukee, WI, US
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Digital Copywriter

At Wantable, we style dream wardrobes so our customers don’t have to and each customer is as unique as their closet. As the Digital Copywriter, you’ll play a critical role by blending creativity and data-driven decision-making. We are headquartered in Milwaukee, WI, conveniently located in Walker's Point.

Who You Are :

  • You Roll-up Your Sleeves
  • You have heart and hustle, no job is too big or small for us to tackle together.
  • You Get Curious
  • You enjoy experimenting and exploring new trends, always seeking to understand our business.
  • You Have a Growth Mindset

You have a passion for improvement while delivering on objectives.

This job description outlines our Digital Copywriter role, which emphasizes a blend of creativity and data-driven decision-making. Here are some key aspects of the position :

Cross-functional Collaboration : The copywriter will work closely with the Creative Director, Content Director, and other stakeholders, ensuring alignment between creative vision and marketing objectives.

Data-Driven Copywriting : The role focuses heavily on crafting and optimizing copy based on performance data and strategic feedback, with the goal of maximizing conversion rates across multiple platforms.

Content Versatility : The candidate will write for both upper and lower funnel strategies, making sure the content resonates with various audience segments while driving results.

Copy Performance Analysis : Continuously track and analyze how copy performs and refine messaging based on insights, customer feedback, and industry trends.

Collaboration with Design : Ensure that copy and design are well-integrated, maintaining visual and verbal harmony across all channels.

Creative Innovation : The role requires pitching new approaches and contributing to the development of copy test plans, constantly seeking to improve copy performance through innovation.

Proofreading & Editing : There is a strong focus on proofreading to ensure accuracy, adherence to brand guidelines, and maintaining cultural relevance.

Trend Awareness : Staying current on fashion, social, cultural, and language trends is essential to ensure the copy is relevant and aligned with the brand's position in the market.

Core Competencies :

  • Creative and Strategic Thinking : Ability to turn content direction into high-quality, performance-focused copy.
  • Data-Driven Approach : Strong focus on results and performance analytics, with the ability to read and apply data to continuously improve work.
  • Fashion Retail Expertise : Passionate and knowledgeable about the fashion industry, bringing relevant insights to the copywriting process.
  • Adaptability : Ability to work efficiently in a fast-paced, digital environment and handle shifting priorities with ease.
  • Collaboration and Feedback :

  • Collaborative Mindset : Comfortable receiving and giving creative feedback, while working cross-functionally with different teams to achieve shared goals.
  • Curiosity and Storytelling Passion : Naturally curious with a deep interest in brand storytelling and helping bring the brand’s vision to life.
  • Efficiency and Attention to Detail :

  • Organizational Skills : Highly organized, self-motivated, and detail-oriented, ensuring that important details are not overlooked.
  • Commitment and Accountability : Strong ability to follow through on both verbal and written commitments.
  • Requirements

    Required Credentials :

  • Portfolio : A strong digital portfolio demonstrating relevant copy experience is essential.
  • Education : A Bachelor’s degree or equivalent job experience is required.
  • Digital Copy Experience : Minimum 2 years of experience in a creative agency or related field, specifically in digital ad copy.
  • How We Work :

    Located in Milwaukee, WI, you’ll join us in making magic at our stylish HQ with an onsite cafe that provides free refreshments.

  • We use Google Suite, Asana and proprietary software and analytics to make our mark.
  • We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.
  • Salaried / Exempt / On-site

    Please note : Candidates should be local to WI or located in a neighboring state, where frequent commute to our HQ is reasonable, i.e. Chicago, IL.

    Benefits

    Why Wantable?

  • Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA.
  • A chance to shape our customers’ journey and leave a lasting impact on their self-confidence, one order at a time.
  • Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time.
  • Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.

    We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.

    Even more exciting : paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.

    Important, but maybe less thrilling : we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).

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    Copywriter • Milwaukee, WI, US

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