Director, Global Paid Social & Programmatic Marketing

Director, Global Paid Social & Programmatic Marketing

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investorsincluding Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrockand was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the Role

Scaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments, and personas - even accelerating growth from prospects and customers alike, whether domestically or abroad. That's where you come in.

As the person leading our paid social and programmatic marketing, you'll build, coach, and lead a team of world class marketers. Your team will be responsible for generating high quality leads and building pipeline via multiple digital paid channels and executing strategies to launch and measure new ones. This role is highly cross-functional. You'll partner closely with our creative, content, growth, analytics, marketing operations, and GTM teams to help Rippling win. The Performance Marketing team sits within the growth marketing org, which has been a key driver in Rippling's trajectory. As a senior marketing leader, you'll mature our growth engine while pushing the boundaries in B2B marketing. Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.

What You Will Do

Develop the worldwide, multi-channel strategy for building awareness among highly targeted audiences, nurturing them to consideration, and driving conversion. You'll own the customer acquisition strategy for paid social and programmatic channels. Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue. You'll build an experimentation engine within your team that fuels scale and efficiency gains; you'll optimize via test and learn. Establish the structure and processes to operate a centralized worldwide paid advertising team with stakeholders across geographies and product lines. Own our current channels and develop strategies for launching new ones to maximize our ability to effectively market the suite of Rippling products. Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders to share learnings, brainstorm, and report out on results. Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the entire funnel and maximize our ROI. Although this is a senior leadership role, like every leader at Rippling (including Parker), you'll pick up IC initiatives to maximize your team's impact. You're not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.

What You Will Need

8+ years of experience, with at least 5 in performance marketing 3+ years managing a team of >

3 marketers End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them Proven ability to lead & develop high performing teams You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally Strong analytical skills to uncover insights that you incorporate into your team's initiative roadmap Hands-on-keys DSP and / or social platform expertise; experience across display, native, OLV, CTV, LinkedIn, Meta and / or YouTube required Agility and speed. You'll constantly try new ideas in this role. When things don't work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines Strong technical ability with proven experience working with ad platforms, pixels, and feeds Confidence analyzing large data sets & using findings to make recommendations, develop, and execute strategies Deep understanding of measurement and attribution. Experience working with Marketing Mix Modeling (MMM) is a plus BS / BA or equivalent work experience

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com. Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here. A variety of factors are considered when determining someone's compensationincluding a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.