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Head of Marketing – Growth, Loyalty, Performance, Brand

Head of Marketing – Growth, Loyalty, Performance, Brand

MediabistroWorkFromHome, CO, United States
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Head of Marketing – Growth, Loyalty, Performance, Brand

Job Description : Timing : ASAP. Duration : Ongoing full-time. Hours per week : 40+. Location : Boulder, CO (hybrid onsite 3 days / week). Salary : $220-300K DOE + bonus potential. One of our consumer goods lifestyle clients is looking for a Head of Marketing to lead global brand strategy and integrated marketing execution (growth, loyalty, performance, and brand) to keep the brand culturally relevant and quickly scale / grow the business.

The Head of Marketing will continue executing on a recently refreshed brand identity, oversee an internal creative content / studio team, manage regional marketing activations, all with a central focus on developing and implementing performance / growth and loyalty / retention marketing strategies.

This Head of Marketing must be comfortable managing regional leadership, integrated marketing, licensing, social and influencer marketing, operations, and creative teams; they will serve as the leading voice across brand storytelling, campaign execution, and market activation.

Ideal Head Of Marketing Candidates Will Have

  • BA degree in Marketing, Business, Communications, or related field.
  • At least 12+ years of progressive brand and marketing leadership, ideally with global consumer lifestyle brands.
  • Proven experience leading integrated marketing, social and influencer marketing, licensing, operations, and creative.
  • Proven track record of building culturally relevant brands and delivering business results through integrated marketing.
  • Strong leadership skills with experience developing senior managers and high-performing creative teams.
  • Deep understanding of digital marketing, performance metrics, and consumer acquisition strategies.
  • Strong cultural intelligence and ability to balance global frameworks with local adaptation.
  • Excellent communication, collaboration, and stakeholder management skills across regions and levels.

Job Responsibilities

  • Develop and implement brand strategies to position the brand as a leader in their space.
  • Ensure consistent brand identity and voice while enabling local market nuance.
  • Oversee creative leadership functions to deliver high-quality, scalable content and campaigns.
  • Lead development and execution of global integrated marketing campaigns, ensuring alignment with brand strategy and business goals.
  • Oversee integrated marketing to deliver go-to-market planning, consumer campaigns, and performance-driven initiatives.
  • Align brand campaigns with consumer acquisition and retention strategies across digital, social, and retail channels.
  • Lead social and influencer strategy, building brand community and engagement.
  • Oversee licensing strategy and partnerships, leveraging IP collabs and brand alliances to expand reach and cultural relevance.
  • Provide thought leadership on brand partnerships, sponsorships, and collab opportunities.
  • Oversee marketing ops to ensure disciplined budget management, marketing analytics, and process optimization.
  • Manage agency and vendor relationships to deliver cost-effective, high-quality marketing solutions.
  • Establish frameworks and processes for global content creation and campaign execution.
  • Serve as a key member of the leadership team, contributing to company-wide strategy, growth, and culture.
  • Develop annual global brand and marketing plans with measurable objectives tied to business growth.
  • Build and mentor a diverse, high-performing team (15 total direct / indirect reports) spanning integrated marketing, licensing, operations, creative, and regional leadership.
  • Foster collaboration across functions and geographies, ensuring marketing contributes to enterprise-wide success.
  • Candidates must be local and able to work hybrid onsite 3 days / week. Open to relocation assistance, specific details TBD.

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    Head Of Growth Marketing • WorkFromHome, CO, United States

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