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Lead Brand Strategist

Lead Brand Strategist

VirtualVocationsMadison, Wisconsin, United States
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A company is looking for a Lead Brand Strategist to join their Strategy team.

Key Responsibilities

Lead brand discovery processes through stakeholder interviews, workshops, and research

Translate audience insights into actionable brand strategy deliverables

Collaborate with cross-disciplinary teams to express brand visually and experientially

Required Qualifications

10+ years of experience in developing integrated brand strategies

Experience conducting user research, including surveys and focus groups

Agency experience is a plus

Experience in developing client relationships and account growth strategies

Proficiency in generating strategy documentation like personas and user journeys

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Brand Strategist • Madison, Wisconsin, United States

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