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Marketing and Growth Manager

Marketing and Growth Manager

Adams Brown Company IncManhattan, KS, United States
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FLSA Status : Exempt

Position Summary

The Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (agriculture, manufacturing, healthcare, closely held business).

Major Duties and Responsibilities

Reporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives. While other duties will be assigned, key responsibilities include :

Marketing Strategy & Execution

  • Serve as the main point of contact for several assigned industries, building understanding of unique industry challenges, needs, messaging and buyer personas
  • Develop and execute tailored marketing strategies for industries
  • Conduct market and client research to identify growth opportunities
  • Support innovation by bringing new service offerings and delivery ideas to the industries
  • Create and manage multi-channel marketing campaigns and report on performance

Event & Sponsorship Management

  • Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads
  • Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy
  • Organize, support, and promote speaking engagements and related materials / logistics
  • Distribution Channel Integration

  • Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications
  • Assist with thought leadership ideation and placement
  • Assist in developing industry-specific content assets
  • Sales Enablement & Alignment

  • Work with industry teams to identify ways to fill the pipeline
  • Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks
  • Assist with account-based marketing strategies for high-priority accounts
  • Requirements

    Required Experience and Education

    Bachelor's degree in Marketing, Communication, Business Administration, or related field and 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.

    Desired Qualifications, Skills, Abilities, and Characteristics

  • Strategy-first mindset to identify opportunities and build internal support
  • Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives
  • Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects
  • Excellent communication, writing, problem solving and project management skills
  • Expert writing and storytelling skills that engage and resonate with target audiences
  • Strong business judgment, professional demeanor and a drive for innovation and client service
  • Proficiency in HubSpot for marketing automation / CRM and analytics tools
  • Experience developing go-to-market strategies in professional services (tax, audit, accounting, managed IT, cybersecurity and / or wealth management)
  • Working Conditions

    AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8 : 00 a.m. - 5 : 00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours may be required. There may be occasional overnight travel out-of-town. AdamsBrown, LLC. is an Equal Opportunity Employer.

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    Growth Marketing Manager • Manhattan, KS, United States

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