Director of Brand Management

Overview

Director of Brand Management at Kinder's Premium Quality Seasonings & Sauces. Lead portfolio development and drive sustainable growth across the Kinder’s portfolio. Partner with the EVP of Growth and cross-functional teams to build a scalable product engine delivering exciting, delicious, and effortless solutions for consumers across all touchpoints with the brand.

What You’ll Be Doing

• Business Planning and Strategy : Identify untapped consumer opportunities using research and performance data to uncover growth areas; develop short and long-term business plans with objectives, strategies, and performance metrics; act as internal expert on portfolio performance, trends, insights, and consumer behavior; optimize go-to-market strategy across assortment, pricing, and promotions.
• Product and Portfolio Management : Understand the product portfolio in context of consumer, category, customers, and company; build and direct the product roadmap (line extensions, new flavors, packs, packaging changes); manage portfolio P&L and drive top-line and bottom-line growth; provide ongoing business analysis and deliver monthly / quarterly reviews.
• Marketing Planning : Assess demand investment mix; guide brand marketing efforts (creative, content, digital, field experiences) from agency briefs through execution and KPI measurement; collaborate with Sales on demand-generating strategies.
• Cross-Functional Partnership : Align with senior management and functional leads; communicate portfolio performance and initiatives to internal and external stakeholders.

What You Bring To The Table

Education / Experience

Personal Characteristics

Things About The Way We Work

Location & Travel

The position will be based out of our 40,000 sq. foot office in Walnut Creek, CA. We have a hybrid structure with 4 in-office days per week and 1 flexible day for in-office or remote work, depending on what makes sense for the role. The expected starting salary range is $190,000 - $215,000 per year. We may pay more or less based on location, education, qualifications, performance, and business needs.

Seniority level

Employment type

Job function

Equal Opportunity Employer : Referrals may increase your chances of interviewing. We are committed to fostering an inclusive workplace and provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, national origin, age, disability, or genetics.

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