Marketing Manager, LSS, Americas
KION GroupGrand Rapids, MI, USjob_description.job_card.30_days_ago
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job_description.job_card.job_descriptionAct as the primary marketing liaison for the Customer Service business. Attend leadership meetings, monitor customer difficulties to identify offering potential, and gain deep proficiency in the business's revenue goals, offerings, and differentiators. Develop a customer-centric messaging framework that supports all stages of the buyer journey (awareness, consideration, decision, TCO, and lifecycle partnership). Build and lead a content strategy that includes thought leadership, case studies, videos, sales enablement, value propositions, and more. Craft and execute integrated marketing campaigns that drive demand and support revenue goals. Partner with the digital marketing, business development, and regional campaign teams to deploy targeted programs that reach the right audience with the right message. Collaborate with Customer Success and NPS teams to engage customers post-sale, identify advocacy opportunities, and support retention efforts through communications and lifecycle marketing. Build content and experiences for trade shows, industry events, roadshows, and customer briefings focusing on Dematic's aftermarket offerings. Align messaging and presence to the LSS value proposition. Establish critical metrics to measure marketing's impact on the Customer Service business. Analyze performance data to iterate and improve future strategies. 7+ years of experience in B2B marketing, with preference for experience in sophisticated, solution-oriented industries (industrial automation, technology, or services). Strong content development and storytelling skills. Experience working directly with sales or business leaders as a marketing partner. Proven track record to manage campaigns from strategy through execution and reporting. Outstanding communication and teamwork skills. Ability to travel occasionally for customer visits, events, and internal meetings. Bachelor's degree required. Focus in Marketing or Communications preferred. Experience with service marketing or post-sale customer lifecycle marketing. Familiarity with marketing automation and CRM tools (e.g., Salesforce, Eloqua / Marketo). Understanding of industrial or technical buyer personas.
Marketing Manager
Dematic is seeking a strategic, customer-centric Marketing Manager to lead all marketing efforts for our Lifecycle Solutions and Services (LSS) business. This is a highly transparent and collaborative role crafted for a marketing professional who can embed deeply into the Lifecycle Solutions and Services organization, understand its unique offerings and goals, and translate them into compelling, value-driven marketing strategies and programs. This role will serve as the dedicated marketing partner for the customer service leadership team, with a focus on demand generation, brand elevation, and customer engagement. Craft and complete content strategies, campaigns, messaging, and event solutions for existing and new customers.
We offer :
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The base pay range for this role is estimated to be $85,125 - $120,000 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.
Tasks and Qualifications :
What You Will Do In This Role :
What We're Looking For :
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Marketing Manager • Grand Rapids, MI, US
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