Copywriter

Job Purpose

The Copywriter is responsible for creating compelling copy for a variety of mediums, including websites, promotional materials, magazines, video, email, and social media. The ideal candidate has a passion for the automotive industry and a strong understanding of marketing best practices, including strategies, tactics, campaign development, and results tracking.

Duties & Responsibilities

• Adheres to company polices and presents a professional, positive attitude at all times.
• Write compelling headlines and taglines that capture the attention of the target audience.
• Write clear, concise, and compelling copy for marketing and training materials.
• Write engaging pillar page content that includes stand-alone posts.
• Collaborate with internal and external subject matter experts.
• Collaborate with the video team to write scripts and assist with storyboard development.
• Stay up to date with the latest automotive industry news, trends, and technologies to bring fresh and relevant perspectives to your writing.
• Conduct internal and external research to gain insight into our core audiences.
• Conduct A / B copy testing for marketing campaigns focused on lead conversion.
• Implement SEO best practices in blog post and web page content.
• Edit and proofread copy according to AP Stylebook and BG Products style guidelines to ensure accuracy, clarity, and consistency.
• Adhere to company policies and present a professional, positive attitude.
• Perform other duties as assigned.

Qualifications

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