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Marketing Associate

Marketing Associate

ProperXPMRockville, MD, US
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Job Description

Job Description

About the Role

Proper is a private equity-backed consolidation platform with a mission to modernize and professionalize property management by acquiring and integrating firms, streamlining operations, leveraging technology, and enhancing stakeholder value. We are building the future of multifamily operations—join us in this transformation.

This is an exciting opportunity for a recent graduate who is eager to make an immediate impact through digital marketing, growth strategy, and data-driven creativity.

Key Responsibilities

Digital Marketing

  • Manage and update the corporate website to ensure accuracy, functionality, and brand consistency.
  • Oversee SEO strategy and keyword optimization to improve search visibility and organic performance.
  • Utilize Google Analytics and related tools to monitor web traffic, user behavior, and campaign results.
  • Manage and optimize paid digital campaigns, including LinkedIn, Instagram, and re-targeting ads, to maximize engagement and ROI.
  • Develop and maintain campaign calendars, dashboards, and KPIs to ensure execution discipline and performance transparency.
  • Support email marketing campaigns and automated digital engagement strategies.
  • Collaborate with HR to enhance employer branding and internal communications.
  • Manage external vendors, freelancers, and digital partners to ensure timely and high-quality deliverables.

Growth Enablement & M&A Support

  • Execute and monitor LinkedIn advertising campaigns to drive awareness and pipeline growth.
  • Distribute and track press releases to optimize visibility and reach.
  • Support the creation and maintenance of sales enablement collateral and marketing toolkits.
  • Partner with the M&A and business development teams on targeted outreach campaigns to sellers and industry influencers.
  • Analyze competitive activity and market trends to inform Proper’s positioning and go-to-market strategies.

    • Our Core Values

  • People-First, Tech-Forward : We leverage technology to eliminate inefficiencies, empowering team members to focus on high-value work.
  • Authentic Candor & Transparency : We believe honest, direct communication builds trust, accountability, and stronger relationships.
  • Good & Fast Over Perfect & Slow : We move quickly on adaptable decisions and take a methodical approach for impactful ones.
  • Ownership & Accountability : We take initiative, embrace challenges, and follow through. We hold ourselves accountable for our work, decisions, and impact.
  • Empathetic Leadership : Strong leadership starts with high emotional intelligence, fostering a culture of support and loyalty.

    • Proper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Requirements

    Qualifications & Experience

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 1–3 years of experience or strong internship background in marketing, digital strategy, or advertising.
  • Hands-on experience with retargeting ads, paid campaigns, or SEO tools.
  • Strong understanding of B2B and B2C marketing dynamics.
  • Comfortable using analytics tools (Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager).
  • Excellent written and verbal communication skills.
  • Highly organized, proactive, and detail-oriented.
  • Interest in digital transformation, technology-driven growth, and data-backed strategy.

    • Benefits

    Base Salary : $55,000-$75,000

    Bonus : Performance-based bonus up to 10%

    Equity : Possible equity or LTIP based on experience and trajectory

    Other Benefits : Health, dental, vision, 401k match, flexible PTO, team retreats, learning stipends

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    Marketing Associate • Rockville, MD, US