Marketing Manager

Remitly, Inc. seeks a Marketing Manager to develop and implement marketing strategies across multiple channels, including email, push, in-app messages, SMS, and referral programs, ensuring flawless campaign development. Drive improvements of key channel metrics including activation and early lifecycle engagement through performance data analytics. Drive new product and product feature adoption through lifecycle marketing strategies. Collect and analyze data through experimentation backlog development and execution of creative and frequency tests to improve channel performance. Prepare reports for campaign performance, including analysis of multivariate tests, reporting on specific campaign performance by region, and collect data related to campaign performance for analysis. Collaborate with the wider Marketing & Product teams to deliver relevant customer communications (partner, pricing, and product marketing). Position requires a Bachelor’s degree in Marketing, Data Analytics, Management, or a related field, followed by 5 years of progressively responsible experience with marketing and business development. Experience must include a minimum of 1 year of experience with each of the following : Building email, push, and mobile campaigns that align with business objectives and resonate with target audiences in an omni-channel marketing tool; designing and optimizing lifecycle customer journeys, ensuring a seamless and personalized experience; researching and analyzing customer data and research to come up with actionable insights to be shared widely and used to inform marketing strategy; building and maintaining frameworks to develop a deep understanding of customer behavior, preferences, and needs to inform marketing strategy; developing and implementing data-driven marketing strategies and plans across multiple channels and global regions; developing and maintaining a testing and experimentation framework to continuously improve campaign performance and customer experience; data analysis tools and platforms, including Mode, Tableau, and SQL; managing projects end-to-end to ensure timely and high-quality delivery of marketing initiatives; collaborating with cross-functional teams to plan, develop, execute and measure integrated marketing campaigns; and advertising and marketing content platforms including Facebook Ads Manager, Google Ads, and Tableau. Fully remote employee based anywhere in the United States based on manager approval. Job Location : Seattle, WA Rate of Pay : $136,240.00 - $150,000.00 per year Any interested candidate should email resume and cover letter identifying the job opportunity by Req ID R_105320 to HR@remitly.com, or apply online at https : / / careers.remitly.com and enter the Req ID when prompted. Remitly, Inc. is an EEO employer. #LI-DNI #FB-DNI #IN-DNI #TW-DNI #GD-DNI