Director, Membership & Marketing

Overview

AWI is a professional membership association for those who conduct, manage, or have a professional interest in workplace investigations, including attorneys, human resources professionals, private investigators, and others. AWI’s mission is to promote and enhance the quality of impartial workplace investigations. Through access to top-notch professional development, AWI helps practitioners stay at the forefront of their field.

The Director of Membership & Marketing is responsible for developing and executing strategies to attract, engage, and retain members, managing the association management system, and leading the marketing of AWI programs, events, and services. The Director of Membership & Marketing works closely with the Executive Director and association management company to drive operational excellence and organizational growth.

AWI is currently supported by Ewald Consulting (Association Management Company / AMC) for select association management services.

Roles and Responsibilities

• Membership
• Design and implement membership recruitment, retention, and recapture campaigns.
• Manage group membership by providing dues quotes and managing the acquisition and retention campaigns.
• Create and implement onboarding and engagement activities for new members.
• Organize and participate in the virtual new member orientation programs.
• Manage the association management system (AMS) and ensure data integrity and accuracy.
• Ensure timely delivery and promotion of member benefits, resources, and services.
• Gather feedback to identify opportunities for continuous improvement.
• Monitor and analyze membership trends, demographics, and participation levels.
• Use data insights to recommend strategies for growth and engagement.
• Organize AWI participation in industry events and tradeshows, including the planning and logistics for show exhibit booths / tables and coordinating with volunteers to ensure adequate event coverage.
• Support the Local Circles and Affinity Groups, and serve as a staff liaison to volunteer conveners :

Coordinate the back-end AMS set up and registration for meetings, create email invitations, and send invitations and reminder emails to members.

Schedule, attend, and participate in committee meetings and conference calls

Marketing & Communications

Operations

General

Requirements

Preferred Knowledge, Skills, and Attributes

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