Tadin Herb & Tea Company is hiring : Public Relations & Brand Ambassador Manager

Overview Public Relations & Brand Ambassador Manager — Job Description

About Tadin Herb & Tea Co.

Since 1982, Tadin Herb & Tea Co. has been rooted in wellness and inspired by the rich herbal traditions of Latino culture. Family-owned and proudly based in Los Angeles, we blend authenticity with innovation to craft teas and herbs that bring comfort, healing, and joy — una taza a la vez.

About the Role We are seeking a passionate PR & Brand Ambassador Manager to amplify Tadin’s voice, build meaningful media and community relationships, and represent our heritage-driven brand with authenticity and pride. This role blends traditional public relations with cultural ambassadorship — ensuring Tadin is celebrated across press, events, and community gatherings while staying true to our roots.

The PR & Brand Ambassador Manager will be responsible for crafting compelling narratives, driving media coverage, and executing communication strategies that align with our company’s vision and goals.

Key Responsibilities Develop and implement PR strategies that elevate Tadin’s visibility in wellness, food & beverage, and culturally relevant media outlets

Plan and oversee media campaigns, product launches, events, and partnerships

Media Relations

Serve as an official Brand Ambassador , representing the company at press events, panels, segments, community gatherings, and influencer collaborations

Embody and communicate Tadin’s values of familia, wellness, and cultura through speaking engagements and public appearances

Build and maintain strong relationships with journalists, editors, community leaders and media outlets

Draft and distribute press releases, media pitches, and company statements

Manage press inquiries and ensure consistent, authentic brand messaging

Content & Storytelling

Craft compelling press releases, media pitches, speeches, and brand stories that highlight our heritage and wellness mission

Oversee messaging consistency across press, digital, and social channels

Reputation & Crisis Management

Monitor media coverage and industry trends to identify opportunities and risks

Develop and lead communication responses during sensitive or crisis situations when needed

Community & Cultural Engagement

Lead storytelling initiatives that celebrate Latino heritage, family rituals, and everyday wellness practices

Represent Tadin at Hispanic Heritage Month celebrations, community gatherings, and grassroots activations

Strengthen ties with local organizations and cultural institutions that align with Tadin’s mission

Engage authentically with key audiences to build loyalty and trust

Work closely with marketing and leadership teams to align messaging

Partner with influencers, community leaders, and external agencies to amplify impact

Analytics & Reporting

Track PR performance metrics, including media coverage, sentiment, and engagement

Provide regular reports and recommendations for continuous improvement

Qualifications Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field

4–6 years of PR, communications, or brand spokesperson experience (CPG, wellness, or food & beverage preferred)

Strong public speaking and media presence; confident in representing the brand at events and interviews

Deep understanding of Latino culture, traditions, and community — with an ability to authentically connect across generations.

Established media and influencer contacts within lifestyle, wellness, and cultural spaces

Proven track record of organizing successful media events

Strong interpersonal skills with confidence in representing the brand externally

Excellent writing, editing, and bilingual storytelling skills (English / Spanish required)

Strong organizational and project management abilities

Comfortable managing press, events, and community relationships simultaneously

Knowledge of PR tools, media databases, and analytics platforms

What We Offer Competitive salary and benefits package

Opportunity to be the voice and face of Tadin’s brand

Opportunity to shape brand reputation and storytelling

A collaborative, family-inspired, and mission-driven team culture

Professional development and career growth opportunities

Seniority level : Mid-Senior level

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