DTC Brand Strategist

Job Description

Job Description

This is a remote position.

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.

About My Amazon Guy :

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Responsibilities :

• Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
• Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
• Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
• Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
• Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
• Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
• Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
• Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.

Requirements

Benefits