Plant People is hiring : Senior Content Strategist in Austin

Overview

We’re looking for a Senior Content Strategist who lives and breathes social media and knows how to turn functional mushrooms and adaptogens into scroll-stopping content. This role is perfect for someone who can translate our products’ functional attributes into compelling stories, move seamlessly between content strategy and hands-on execution, and understands that great social content isn't just beautiful—it's authentic, culturally relevant, and drives real business results.

You'll own Plant People's social presence across Instagram, TikTok, and emerging platforms while serving as the connective tissue for content across our marketing team—ensuring our message is consistent, on-brand, and optimized for performance whether someone discovers us on TikTok, in a Whole Foods Market aisle, or through a paid ad. You're equally comfortable developing a content strategy on Monday and picking up your phone to shoot a TikTok on Tuesday. You're a creative force who gets energized by gummies, sees everything as potential content, and brings a sharp editorial eye to everything from Instagram captions to website copy to retailer pitch decks.

This role reports to the Director of Marketing.

What You'll Do

• Own and manage Plant People's social media accounts (Instagram, TikTok, and emerging platforms)—from content strategy to daily posting, community management, and performance analysis
• Create high-performing organic social content—shoot on your phone, edit in CapCut, write captions, shoot products, capture behind-the-scenes moments, and turn everyday moments into content
• Develop and execute the social content strategy that drives brand awareness, community engagement, website traffic, and ultimately sales across D2C and retail
• Manage the social content calendar, coordinating with product launches, retail activations, campaigns, and cultural moments to ensure relevance
• Collaborate on influencer and UGC strategy, partnering with the Digital Marketing Manager to identify creators, develop briefs, manage relationships, and ensure creator content aligns with brand standards and performs
• Partner with paid media teams to ensure organic social content informs and inspires paid creative—testing concepts organically before scaling with ad spend
• Review and elevate copy across channels—emails, ads, website copy, and retailer materials to ensure messaging is consistent, compelling, and on-brand
• Support content needs for product launches and campaigns, creating announcement content, educational series, and launch-day activations that generate buzz and drive conversions
• Track and analyze social performance, using data to understand what's working, what's not, and where to double down—iterate quickly based on insights
• Stay plugged into social and cultural trends, understanding what's happening on TikTok, Instagram, wellness communities, and in culture so Plant People shows up where our audience is paying attention
• Be the voice of our community, responding to comments, DMs, and questions in a way that feels authentic, helpful, and brand-aligned

Qualifications

What You'll Get

We prioritize the well-being of our team. As a growing company, we strive to offer meaningful perks and benefits, including :

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