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Digital Marketing Specialist (Los Angeles)
Digital Marketing Specialist (Los Angeles)Mediabistro • Los Angeles, CA, United States
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Digital Marketing Specialist (Los Angeles)

Digital Marketing Specialist (Los Angeles)

Mediabistro • Los Angeles, CA, United States
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The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Must reside in the

Southern California .

Responsibilities

Build, test, and deploy targeted emails in Salesforce Marketing Cloud, Pardot, and Constant Contact (approx. 1218 per week).

Build and publish landing pages in a templated CMS (35 per week). Import contacts from the database into Constant Contact and maintain accurate distribution lists.

Upload research reports to internal and external websites.

Track timelines and coordinate stakeholders for national and regional event communications. Compile and analyze performance metrics, summarizing key insights for reporting.

Maintain workflows and calendars in Asana to keep projects on schedule.

Qualifications

Bachelor's degree or equivalent

Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

Must have experience with Salesforce Marketing Cloud or Pardot

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Digital Marketing Specialist • Los Angeles, CA, United States

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