Senior Social Media Advertising Strategist (Remote US) Job at Abe in Richmond

Senior Social Media Advertising Strategist (Remote US)

Join to apply for the Senior Social Media Advertising Strategist (Remote US) role at Abe

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

What Success Looks Like

Benefits

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. For global locations, you must have work authorization and reside in that country. This role can operate 100% virtually. Collaboration occurs via Zoom and Slack. You may need a laptop and internet access; reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

At Abe, one of our core values is People First. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Advertising Services

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