VP, Growth Marketing

Job Description

About Rakuten International

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

About Rakuten Rewards

Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, beauty and wellness, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.

Job Summary

This role sits at the intersection of marketing and product, leveraging deep marketing expertise, strong product intuition, and a data-first approach to unlock sustainable, scalable growth. This leader will own Rakuten’s full-funnel growth strategy, including paid media, SEO, GEO, referral, and re-targeting. The VP of Growth will develop compelling growth offers, campaigns, and experiences that drive both new user acquisition and re-engagement of dormant users, partnering closely with the VP of Loyalty & Retention to ensure a seamless handoff into long-term retention programs.

Key Responsibilities

Own full-funnel growth : from new customer acquisition to media retargeting across dormant and casual users.

Lead paid media strategy

across platforms (Google, Meta, TikTok, YouTube, display, programmatic, and linear TV), including re-engagement programs for lapsed users and churn prevention.

Oversee SEO & GEO strategy , improving ranking, crawlability, and content architecture to drive organic acquisition.

Manage large-scale budgets

with a focus on improving efficiency (CAC, ROAS, LTV).

Drive rigorous testing

across offers, creative, landing pages, experiences, and user segments.

Partner with Product, Analytics, and Engineering

to optimize tracking and measurement frameworks, including MTA, MMM, and incrementality.

Build and execute a content strategy

and

member referral program

that drives visibility, reach, and shareability at scale.

Create, test, and scale growth campaigns

(seasonal and evergreen) such as sign-up bonuses and reactivation rewards.

Develop a clear roadmap of growth priorities , balancing short-term wins with long-term strategic bets.

Define and track core growth KPIs ; provide clear reporting and recommendations to the executive team.

Collaborate with Product Marketing, Brand, CRM, Lifecycle, Partnerships, and Analytics

to ensure alignment across the full user journey.

Lead and develop a high-performing growth team

that delivers innovative strategies and measurable growth.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strong understanding of growth levers across both marketing and product disciplines.

Proven experience managing

paid media, SEO, referral programs, and re-engagement digital marketing

Analytical thinker with deep understanding of performance metrics, attribution, and full-funnel measurement

Strong leader and collaborator who thrives in a fast-paced, cross-functional environment

Strategic thinker with tactical execution skills— can drive both the plan and the numbers

Experience in rewards, fintech, retail media, or eCommerce

Minimum Requirements

10+ years in growth, digital marketing, and user acquisition roles in high-scale B2C environments

Bachelor's Degree Required

Master's Degree Preferred

Five Principles for Success

Always improve, Always Advance - Only be satisfied with complete success - Kaizen

Passionately Professional - Take an uncompromising approach to your work and be determined to be the best

Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory

Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile

Speed!! Speed!! Speed!!

• Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

USD $157,464.00 - $293,760.00 annually

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