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Senior Product Marketing Manager

Senior Product Marketing Manager

IFG - International Financial GroupWashington, DC, United States
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Overview

Talent Acquisition Specialist @IFG | Hiring for - Gaming, Tech, Digital, Legal and Construction talent across US and Canada. Let's Connect for future…

Job Description

You’ll be joining a digitally driven B2B performance marketing team focused on delivering relevant, personalized, and world-class customer journeys. This is a chance to lead marketing strategy, leverage AI, and collaborate across channels to engage customers and improve their experience with flagship products.

Why this role stands out

  • High visibility & impact – Own the strategy for customer journeys across digital marketing channels.
  • Innovation-driven – Work on campaigns that integrate AI, performance marketing, and data insights.
  • Collaboration at scale – Partner with top marketing, analytics, and engineering teams to drive measurable results.
  • Customer obsession – Represent the customer’s voice and shape experiences that truly delight.

Role Highlights

  • Lead the holistic customer-first strategy across the funnel for commercial products.
  • Define annual marketing goals and deliver against performance metrics.
  • Oversee multi-channel campaign planning and execution (in-product, email, paid, etc.).
  • Own performance reporting, storytelling, and leadership presentations.
  • Champion customer experience improvements using insights and analytics.

    • What we’re looking for

  • 8+ years of digital marketing experience in B2B environments.
  • Strong campaign strategy and execution skills across multiple marketing channels.
  • Ability to influence without authority, work cross-functionally, and deliver with precision.
  • Executive presence and communication skills to present to senior stakeholders.

    • Apply today and help shape world-class customer journeys that make a global impact!

    Seniority level

  • Mid-Senior level

    • Employment type

  • Contract

    • Job function

  • Marketing, Product Management, and Information Technology

    • Industries

  • Marketing Services, IT Services and IT Consulting, and Staffing and Recruiting

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    Senior Product Marketing Manager • Washington, DC, United States

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