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Head of Marketing

Head of Marketing

VirtualVocationsSpringfield, Massachusetts, United States
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A company is looking for a Head of Marketing.

Key Responsibilities

Oversee brand, growth, lifecycle, and creative strategies with full ownership of the plan and P&L impact

Develop campaigns that resonate with value-seeking consumers and leverage community and partnerships for brand awareness

Measure marketing effectiveness by optimizing spend and demonstrating clear ROI

Required Qualifications

Experience leading brand, growth, lifecycle, and creative at a $100M consumer company

Hands-on leadership ability with a focus on both strategy and execution

Creative marketing skills to enhance brand awareness beyond performance marketing

Data-driven approach to measuring marketing effectiveness and making disciplined investments

Collaborative mindset with the ability to build trust and lead with integrity

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Head Of Marketing • Springfield, Massachusetts, United States

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