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Digital Acquisition Contractor (Paid Social and Display focus)

Digital Acquisition Contractor (Paid Social and Display focus)

LanceSoftRedwood City, CA, US
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Job Title

Develop, execute, monitor, and optimize Paid Social campaigns focusing on LinkedIn, X, and YouTube advertising. Plan, execute, and optimize programmatic display campaigns using demand-side platforms (DSPs) to increase reach and improve targeting efficiency across relevant audiences. Conduct audience segmentation research; develop compelling ad copy / testing strategies.

Key Responsibilities

Develop, execute, monitor, and optimize Paid Social campaigns focusing on LinkedIn, X, and YouTube advertising.

Plan, execute, and optimize programmatic display campaigns using demand-side platforms (DSPs) to increase reach and improve targeting efficiency across relevant audiences.

Conduct audience segmentation research; develop compelling ad copy / testing strategies.

Requirements

Proven experience in developing and managing paid social campaigns.

Strong understanding of programmatic display advertising and DSPs.

Excellent analytical skills with a focus on campaign optimization.

Requisition ID : [Removed]

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Digital Paid Social • Redwood City, CA, US

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