Product Marketing Manager, Workflows

Product Marketing Manager, Workflows

Box is the world's leading Intelligent Content Management platform. We are trusted by more than 115K organizations around the world today, including nearly 70% of the Fortune 500 and leaders across deeply regulated industries (such as AstraZeneca, JLL, and Nationwide), to protect their data, fuel collaboration, and power critical workflows with secure, enterprise AI.

By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It's the billions of files and information flowing across teams, departments, and key business processes every single day : contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.

Founded in 2005, Box is headquartered in Redwood City, CA, and we have offices across the United States, Europe, and Asia.

Why Box Needs You

We are looking for a world-class product marketing leader with deep, proven experience across B2B product marketing. Our ideal hire will be comfortable owning the full range of product marketing activities, including messaging and positioning, packaging and pricing, product launches, competitive analysis, sales tool development, and more. This role reports to the Head of PMM and operates at the intersection of product, sales, marketing, business development, and customer success.

Things that bring out the best in you as a leader include : partnering closely with Product to inform our overall strategy and roadmap for diverse sets of customers; partnering with marketing colleagues to create cohesive marketing programs that tie back to product strategy, messaging and positioning; empowering Sales and Customer Success to consistently win and engage deeper with customers despite competitive waters' making tough calls to help your team prioritize; and contributing to a strong, supportive company culture where each person can bring their whole self to work.

What You'll Do

Develop and drive the overall go-to-market plan (including launches, positioning / messaging, field enablement etc.) for key workflow products including Box Forms, Box Doc Gen and Box Sign

Actively partner with the product team and shape the product roadmap based on market research, competitive intelligence, customer insights, and GTM feedback

Develop compelling, differentiated messaging, with a clear understanding of the target customer personas, competition and the use cases we are able to address with our solutions

Manage and execute the cross-functional implementation of launch plan partnering with Brand, PR, Demand generation and other teams

Develop content for external marketing channels (webpages, blogs, demos, 1-pagers, e-books, thought leadership) as well as for GTM enablement (pitch decks, battlecards, outbound plays, outreach templates etc.)

Engage directly with prospects and customers to learn about their workflow needs, and educate them about how Box can address them

Contribute to analyst briefings, evaluations and reports to establish Box as the leader in intelligent content management

Who You Are

We are an AI-first company. This means you approach your work with a growth mindset and find ways to leverage AI to help make faster, smarter decisions that will 10X your impact at Box.

4+ years in B2B SaaS product marketing, including experience in workflow automation

Expertise in product marketing - including messaging and positioning, product launch management, go-to-market strategy, sales tool development, leveraging customer and market insights to inform product roadmaps, and analyst relations.

Deep understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful

Strong cross-functional collaborator with ability to influence key stakeholders, without direct authority

Demonstrated ability to create impactful presentations tailored for customers and internal audiences, with strong public speaking skills and clear, precise communication.

Experience working in fast-moving startup cultures or dynamic environments where agility is key.

Passionate about leveraging AI-first approaches to enable faster, smarter decisions

Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 3 days per week, with a focus on Tuesdays, Wednesdays, and Thursdays. Your Recruiter will share more about how we work and company culture during the hiring process.

At Box, we believe unique and diverse experiences benefit our culture, our products, our customers, our company, and our world. We aim to recruit a passionate, high-performing workforce that reflects the world we live in. If you are head-over-heels about this role but unsure if you meet all the requirements, we encourage you to apply!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, and any other protected ground of discrimination under applicable human rights legislation. Box strives to respect the dignity and independence of people with disabilities and is committed to giving them the same opportunity to succeed as all other employees. Inclusiveness is core to our culture at Box, and we strive to ensure you get the most from your interview experience.

Box makes reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please complete this form.

Reasonable accommodations may include scheduling adjustments, document dictation and beyond.

Notice to applicants in Los Angeles : Box, Inc and its related branches will consider for employment, qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chair Ordinance. The Fair Chance Ordinance is provided here.

Notice to applicants in San Francisco : Box, Inc and its related branches will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chair Ordinance. The Fair Chance Ordinance is provided here.

For details on how we protect your information when you apply, please see our Personnel Privacy Notice. If you are a California-resident, please read our California Applicant & Candidate Privacy Notice here.

Box is committed to fair and equitable compensation practices. Actual base salary (or OTE if commissionable role) is dependent upon factors such as : knowledge, skill level, experience, and work location. This role is also eligible for equity and benefits. For more information on benefits, check out our healthcare benefits and additional Box Benefits + Perks. In accordance with OFCCP compliance, here is the Pay Transparency Provision.

United States Pay Range

$129,500 - $162,000 USD