Marketing Automation SupportSunrise Systems • Walkersville, Maryland, United States
Marketing Automation Support
Sunrise Systems • Walkersville, Maryland, United States
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job_description.job_card.job_descriptionMarketo Certified Expert B2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce. Experience working within a matrix organization. Previous agency experience a plus. A strong understanding of database structure, data hygiene, analytics, and attribution. Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead / customer management practices. Working knowledge of HTML and CSS Indepth knowledge of compliance regulation (eg, CAN-SPAM)
Job Title : Marketing Automation Support
Duration : 06+ months Contract on W2 (possible extension based on performance)
Location : Walkersville, MD
Position : Onsite
Job Description : Description :
- For operational marketing automation consulting, role is to support client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A / B Tests with Adobe Marketo. These activities are or could be :
- Landing page and form building
- Build up (concepted) Personalization Campaigns
- Build up (concepted) A / B Tests for existing Campaigns
- Set up and execute drip / nurture campaigns with complex logic
- Audience Segmentation
- Creation of lead scoring rules to drive conversions
- Data hygiene to increase Marketo database and enhance delivery rates
- Data enrichment
- Database Optimization : support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
- Maintain marketing forms for compliance and optimization
- Work within Wrike for marcom project management
Experience :
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Marketing Automation • Walkersville, Maryland, United States
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