Collaborate with the Strategy team to develop and implement marketing and communications strategies aligned with strategic priorities and growth objectives.
Lead brand positioning, messaging, and visual identity across all channels.
Oversee annual marketing budget planning, allocation, and performance tracking.
Advise the CEO and executive leadership on organizational reputation management and stakeholder engagement.
Collaborate with subsidiary, Development Gateway, to execute joint strategic communications initiatives.
Monitor market trends, competitive landscape, and emerging opportunities to inform communications and marketing strategy.
Team Leadership
Work across the organization to identify talent and resources that augment capacity for communications and marketing.
Mentor, and / or build a high-performing marketing and communications team.
Set clear goals, provide regular feedback, and support professional development.
Foster a collaborative, creative, and results-driven team culture.
Manage relationships with external agencies, vendors, and consultants related to communications and marketing.
Marketing Execution
Oversee digital marketing initiatives including website, SEO / SEM, email marketing, and paid advertising.
Direct content creation across digital platforms to engage target audiences.
Lead marketing campaign development from concept through execution and analysis.
Manage marketing automation, CRM systems, and analytics tools.
Drive lead generation and conversion strategies that support business development.
Communications & Public Relations
Serve as primary spokesperson and media contact for IREX.
Manage crisis communications and issues management protocols.
Cultivate relationships with media, influencers, and mission-aligned partners.
Oversee production of executive publications, reports, press releases, and communications.
Advise on internal communications strategies to engage employees and stakeholders.
Analytics & Reporting
Establish KPIs and metrics to measure the effectiveness of marketing and communications efforts.
Analyze campaign performance and provide insights to optimize future initiatives.
Present regular reports to leadership on marketing ROI and brand reputation.
Use data-driven insights to refine strategies and tactics.
Qualifications
Required
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
8+ years of progressive experience in marketing and external communications.
4+ years in a leadership or management role.
Proven success in developing and executing integrated marketing campaigns.
Strong understanding of digital marketing, social media, content strategy, and brand management.
Excellent written and verbal communication skills.
Experience demonstrating ROI on marketing and communications activities / investments.
Proficiency with CRM, analytics, and marketing automation tools.
Strategic thinking combined with hands-on execution.
Preferred
Master’s degree (MBA or MA in Communications / Marketing).
Experience in nonprofits, global development, international education, or leadership development.
Background in B2B / B2C marketing.
Media relations and crisis communications experience.
Creative direction and / or graphic design experience.
CMS experience
Core Competencies
Strategic vision and innovative thinking
Adaptability and resilience
Intellectual curiosity and commitment to learning
Action-oriented mindset
Leadership and team development
Stakeholder management and relationship building
Data analysis and performance measurement
Creative problem-solving
Project management and organizational skills
Cross-functional collaboration
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