Social Media Strategist

Job Description

Strategist of Social Media will spearhead the development and execution of a comprehensive social media strategy.

The ideal candidate will possess at least seven years of experience in social media marketing and a bachelor's degree in marketing, communications, or a related field.

In this role, you can create engaging social media strategies that turn followers into ambassadors.

You will ensure the content is representative of a best‑class healthcare provider to each of its unique audiences, including medical partners, job seekers, patients, families, and volunteers.

You will collaborate with team members to identify business objectives and implement creative social campaigns to achieve those goals through compelling stories, videos, photos, infographics, polls, and more.

All duties and responsibilities are to be performed in accordance with VITAS Healthcare Corporation’s policies, procedures, guidelines, contractual commitments, and governmental regulations.

Creates and executes a social media strategy in line with the content strategies for various audiences.

Create, maintain, and execute on a detailed calendar ensuring the VITAS brand is represented through compelling storytelling.

Works with Creative and Content Strategy teams to create written and visual content for multiple platforms.

Oversees engagement across platforms by building and moderating communities, responding to comments, and keeping members engaged.

Analyzes and reports on social media performance by monitoring metrics like reach, engagement, and conversions.

Plans and executes campaigns.

Building relationships with influencers and other strategic partners.

Project manages work in the team's work management tool : Workfront.

Participate in a variety of internal and external marketing programs and projects.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Experience

7+ years’ experience in social media marketing and / or digital marketing

Must have strong organizational skills and proven track record of being able to manage multiple projects with competing deadlines and prioritize accordingly.

Ability to manage relationships with key stakeholders, writers, designers, and multimedia creators.

Must be extremely detail-oriented, intellectually curious, and able to build effective working relationships.

Creative and innovative thinker

Must be able to work independently as needed.

Strong editorial instincts and complete command of the English language

Experience with healthcare industry strongly preferred.

Required proficiency in : Microsoft 365 services (Word, PowerPoint, Excel, SharePoint & Teams)

Some familiarity with Photoshop (preferred)

Education

Bachelor’s degree in communications, marketing, business or related field from an accredited college or university or the international equivalent required.

Certification & Licensure

None required for this position.

Reasonable Accommodations

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

About Us

VITAS® Healthcare is the nation’s leading provider of end‑of‑life care, and has the resources and expertise to support your personal and professional growth. As a member of the VITAS team, you’ll find fulfillment working for a people‑focused organization dedicated to making a difference in the lives of others. You will be more than just an employee : You will be counted on as an expert in your field, and as a valued team member whose efforts are respected and vital to our hospice mission.

All VITAS employees commit to fulfilling their duties and responsibilities with the highest regard for professionalism, collaboration and teamwork, and an eye focused constantly on growth and improvement. We serve with commitment and compassion, and position ourselves for the future by embracing, innovating, and leading change. If you are that person, make your voice heard—find your purpose at VITAS today.

Benefits Include

Competitive compensation

Health, dental, vision, life and disability insurance

Pre‑tax healthcare and dependent care flexible spending accounts

Life insurance

401(k) plan with numerous investment options and generous company match

Cancer and / or critical illness benefit

Tuition Reimbursement

Paid Time Off

Employee Assistance Program

Legal Insurance

Roadside Assistance

Affinity Program

Many of our positions offer the opportunity to work day or night shifts, weekdays or weekends.

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