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Overview
Marketing Specialist responsible for planning and executing marketing campaigns that support the clinic's strategic goals, creating marketing materials, managing digital presence, and assisting with internal communications and events.
Essential Duties and Responsibilities
- Plans creates marketing campaigns that further CCMH’s strategic goals.
- Contribute new ideas that enhance the brand’s strategy.
- Plans, creates and publishes social media images, posts and videos on Facebook, Instagram, Twitter, and other platforms.
- Creates various marketing materials, such as flyers, posters, brochures, whiteboards, business cards and PowerPoints.
- Creates and distributes monthly Specialty Clinic Calendar, internally and to local media.
- Takes professional provider and employee pictures for media; operates photographic equipment; uses photo manipulation software to achieve desired results.
- Collaborates with Director on internal communications through the weekly newsletter, emails, social media, and other channels.
- Creates advertising for newspapers, radio, internet, and social media.
- Manages company website and updates on a regular basis.
- Develop blogs and podcasts; publishes blogs and podcasts to the company website and social media.
- Organizes and prepares marketing events internal and external.
- Coordinates participation and participates in off-site activities, including parade appearances, staff attendance at events, lunch-and-learn education sessions, sponsored activities, and golf outings.
- Assists with scheduling and provides marketing support for Community Wellness events.
- Organizes annual Assisted Living Giving Tree events for staff.
- Assists the Director in grant writing for projects and programs.
- Coordinates the recording of Employee Loyalty Rewards points.
Non-Essential Duties and Responsibilities
Perform other duties as assigned.Professional Requirements
Complete annual education requirements.Maintain patient confidentiality at all times.Report to work on time and as scheduled.Wear identification while on duty.Maintain regulatory requirements, including all state, federal and local regulations.Represent the organization in a positive and professional manner at all times.Comply with all organizational policies.Conduct oneself as a professional in accordance with PRIDE values.Participate in performance improvement and quality improvement activities.Attend regular staff meetings and in-services.Job Requirements
Associate’s degree in marketing or related field, Preferred.Effective communication skills, both written and oral, Required.Ability to maintain confidentiality.Ability to be flexible with hours and to work under pressure.Excellent judgment needed.Organizational / Core Competencies
Exceed Quality.Exceed Customer Expectations.Grow Team Members.Increase Market Share.Exceed Budget Expectation.Strengthen, Build, and Leverage Community Relationships.Seniority level
Entry levelEmployment type
Full-timeJob function
Marketing and SalesIndustriesMedical PracticesReferrals increase your chances of interviewing at Crawford County Clinic by 2x
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