Web Strategy Manager, SEO

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Join to apply for the Web Programs Manager, SEO role at Fastly

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

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Posting Open Date : August 21, 2025

Anticipated Posting Close Date

• : September 30, 2025
• Job posting may close early due to the volume of applicants.

Web Programs Manager, SEO

We are seeking a results-driven and detail-oriented Web Programs Manager, SEO to help grow and optimize the performance of Fastly.com across global search engines. Reporting to the Director of Web Marketing, you’ll be responsible for executing and evolving our digital experiences to drive user engagement, improve conversion funnels, and support our global business objectives.

This role requires a holistic view of the web, managing a portfolio of critical programs including Conversion Rate Optimization (CRO), personalization, and user experience (UX) with a focus on Search Engine Optimization (SEO). The ideal candidate brings a strong foundation in web strategy and B2B SEO with hands-on experience in Generative Search Optimization (GSO), technical site health, and keyword-driven content strategy. You’re a data-driven leader who excels at translating complex web analytics into a clear, actionable roadmap. You are an excellent communicator who can partner with cross-functional teams—from engineering to content—to execute high-impact web initiatives.

What You'll Do

Strategy & Execution

Technical SEO & Site Health

Content Optimization & Collaboration

Reporting & Insights

What We’re Looking For

Work Hours

Work Location(s) & Travel Requirements :

This position is open to the following preferred office locations :

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary

The estimated salary range for this position is $105,740 to $126,888.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025, we offer 11 paid local holidays, 11 paid company wellness days.

Why Fastly?

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at or .

Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy. Please see our privacy notice for job applicants.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Management

Industries

Software Development

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