Content Marketing Manager Job at Jackson National Life in Nashville

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Job Purpose

The Content Marketing Manager is responsible for data-driven content strategy to drive optimal user experience and achieve Jackson's business goals. The responsibilities of this position include working with cross-functional teams and external partners to develop engaging, content-based solutions by leveraging resources and capabilities.

• Develops, implements and manages content strategy that is aligned with short-term and long-term marketing targets, reputation management, thought leadership and is highly resonant with target audiences.
• Collaborates with both internal and external resources to help initiate, drive, design and implement a wide-range of content across multiple media and distribution channels to support Jackson business.
• Implements a variety of projects to drive the growth, brand awareness and positioning strategies of the Jackson business.
• Establishes and manages expectations of external partners, including the responsibility of setting reasonable timelines and expectations to ensure overall service and quality while meeting cross-functional objectives.
• Ensures content delivers against company goals and industry standards.
• Delivers a high volume of materials in a timely and efficient manner.
• Analyzes current financial, variable annuity, and mutual funds industry trends to develop coinciding content.
• Researches and provides sources for marketing content focused on subjects including market trends, annuities, taxes, alternative investing.
• Provides cost justification for new initiatives.
• Liaise with content writers, creative services and external agencies to ensure brand consistency.
• Optimizes content according to SEO best practices.
• Ensures accuracy of statements and data in compliance with regulations and law (e.g. copyright and data protection).
• Collaborates across business functions including operations, sales, product and customer service.
• Proactively provides engagement data and insights that illustrate opportunities and achievements / gains.

Other Duties

Knowledge, Skills and Abilities

Qualifications

Bachelor's Degree in Journalism, Communications, English or similar field of study required.

5+ years Content Marketing experience required.

Financial services industry experience preferred.

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