Talent.com
Marketing Operations Lead

Marketing Operations Lead

PassionAtlanta, GA, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Marketing Operations Lead

The Marketing Operations Lead is the systems architect behind Passion's marketing efforts, responsible for owning the marketing tech stackincluding HubSpotwhile enabling streamlined campaign execution, automation, and reporting across all Passion organizations. This individual partners closely with the Digital Marketing Manager to ensure strategic alignment, operational efficiency, and data integrity across all digital touchpoints.

1. Tech Stack & Platform Ownership

  • Own day-to-day management and optimization of HubSpot as the central marketing automation and CRM platform.
  • Maintain and expand the marketing tech stack to support evolving campaign needs (integrations, forms, APIs, lead scoring, etc.).
  • Ensure data hygiene, governance, and list management practices are followed.

2. Marketing Automation & Workflow Enablement

  • Build and maintain automated nurture workflows, email triggers, and conditional logic flows across campaigns and segments.
  • Support Email Marketing and Paid Media Specialists with backend infrastructure for execution.

    • 3. Campaign Infrastructure Support

  • Set up and manage tracking mechanisms (UTMs, custom events, tagging) across paid, email, and web efforts.
  • Ensure seamless handoff between front-end campaign strategy and backend delivery systems.
  • Collaborate with the Web + Analytics Specialist to maintain accurate tagging across all properties.

    • 4. Reporting & Dashboards

  • Build and manage dashboards for campaign performance, channel health, and organizational marketing goals.
  • Serve as internal consultant to Marketing Leads and the Digital Marketing Manager for insights and data interpretation.
  • Own the rhythm and delivery of regular reporting to marketing leads across all teams.

    • 5. Innovation & Scalability

  • Champion continuous improvement through tool exploration, AI integration, and emerging MarTech platforms.
  • Collaborate with internal IT team to ensure systems + processes are integrated and aligned.
  • Identify process bottlenecks and implement solutions to improve execution efficiency.

    • This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

    Monday Friday, 9a - 5p

    None

    Key Partner : Digital Marketing Manager

    Supports : Email, Paid Media, and Web + Analytics Specialists

    Reports To : Director of Marketing and Strategy

    An Ideal Individual

  • 35+ years of experience in marketing operations, CRM management, and / or marketing technology roles.
  • Bachelor's degree in Marketing, Data Analytics, Communications, or related field.
  • Proven hands-on experience with HubSpot (certifications strongly preferred).
  • Proficiency with Google Analytics, UTM frameworks, dashboard tools (e.g., Looker, Google Data Studio, HubSpot Reports).
  • Proficiency with marketing data flows, web forms, tagging, and cross-channel attribution.
  • Systems-minded thinker with a love for structure, logic, and optimization.
  • Proactive problem-solver who thrives behind the scenes and supports team wins.
  • Excellent verbal and written communicator able to translate technical details to non-technical stakeholders.
  • Strong attention to detail and a commitment to data accuracy.
  • Open to innovation, experimentation, and continuous learning

    • Expectations

  • Embodies a heart for Jesus, aligning with the mission and values of our organization.
  • Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.
  • Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.
  • Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.
  • Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.
    • serp_jobs.job_alerts.create_a_job

    Marketing Lead • Atlanta, GA, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Marketing Operations Manager

    Senior Marketing Operations Manager

    VirtualVocationsAtlanta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Marketing Operations & Analytics.Key Responsibilities Build and manage campaign tracking frameworks for accurate lead flow and attribution Develop and ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Operations Project Manager

    Marketing Operations Project Manager

    VirtualVocationsDecatur, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Operations Project Manager to drive efficiency and performance within the marketing team. Key Responsibilities Lead project management across marketing initiat...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing & Events Lead

    Marketing & Events Lead

    Nothing Bundt CakesKennesaw, GA, US
    serp_jobs.job_card.full_time
    Now Hiring : Marketing & Event Lead.We're Nothing Bundt Cakes and we're looking for a Marketing & Event Lead to help us spread cake joy. If you're energetic, sales-minded, and love the idea of workin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Team Lead (Global Integrated / Experiential Marketing)

    Team Lead (Global Integrated / Experiential Marketing)

    AcostaAtlanta, GA, US
    serp_jobs.job_card.full_time
    Team Lead (Global Integrated / Experiential Marketing).This is an exciting opportunity for a growing sales and marketing professional to work within a highly strategic business unit supporting a majo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Digital Marketing Technology & AI Operations Lead

    Digital Marketing Technology & AI Operations Lead

    MediabistroAtlanta, GA, United States
    serp_jobs.job_card.full_time
    Digital Marketing Technology & Ai Operations Lead.Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Manager, Marketing Optimization

    Manager, Marketing Optimization

    MediabistroAtlanta, GA, United States
    serp_jobs.job_card.full_time
    The Marketing Operations Technology Manager provides digital and technology-driven thought leadership and solutions for creative and operations teams including asset management, campaign and offer ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Operational Performance Lead

    Operational Performance Lead

    VirtualVocationsDecatur, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for an Operational Performance Lead, Franchise Essentials (Remote Opportunity).Key Responsibilities Provide support to Select Service General Managers and the Leadership Comm...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Product Operations Lead

    Product Operations Lead

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Operations Lead.Key Responsibilities Act as the bridge between Product, Engineering, and customer-facing teams to align user needs with product priorities Lead...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    B2B Marketing Operations Manager

    B2B Marketing Operations Manager

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a B2B Marketing Technology Operations Manager.Key Responsibilities Own multi-channel campaign execution and optimize operations across various platforms Lead marketing a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Marketing and Promotions Team Lead

    Marketing and Promotions Team Lead

    Tidewater ConsultingConyers, GA, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Tidewater is a consulting firm proudly located in the heart of Atlanta.Due to a recent increase in demand for our products and services, we are actively interviewing for all entry level marketing r...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Marketing Lead

    Marketing Lead

    MediabistroAtlanta, GA, United States
    serp_jobs.job_card.full_time
    Connect, Engage, Convert in the Mobile World.FOLIO Cloud | Personalized Digital Marketing.Connect, engage, convert in the mobile world. We’re iFOLIO, helping teams grow with personalized digital mar...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Manager, Marketing Operations

    Senior Manager, Marketing Operations

    VirtualVocationsLawrenceville, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Global Marketing Transformation & Operations.Key Responsibilities Define and champion the strategic roadmap for marketing transformation, enhancing effi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Director of Marketing Operations

    Director of Marketing Operations

    VirtualVocationsAlpharetta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing Operations to design, optimize, and manage their U.Key Responsibilities Own and optimize the U. Maintain attribution models and performance trackin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Senior Manager, Marketing Operations

    Senior Manager, Marketing Operations

    LRN CorporationAtlanta, GA, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Senior Manager, Marketing Operations.LRN is the world’s leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global reg...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Marketing & Strategic Partnerships Lead

    Marketing & Strategic Partnerships Lead

    CovetrusAtlanta, GA, US
    serp_jobs.job_card.full_time
    Marketing & Strategic Partnerships Lead.Veterinary Management Groups (VMG) is a dynamic professional membership organization dedicated to empowering veterinary-owned hospitals through collaboration...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Coinbase is hiring : Base Ads Marketing Operations Manager, US in Atlanta

    Coinbase is hiring : Base Ads Marketing Operations Manager, US in Atlanta

    MediabistroAtlanta, GA, United States
    serp_jobs.job_card.full_time
    Base is planning to bring a million developers and a billion users onchain.We need your help to make that happen.We’re looking for a Marketing Operations Manager to join our.This role is the backbo...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Lifecycle Marketing Lead

    Lifecycle Marketing Lead

    VirtualVocationsNorcross, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lifecycle Marketing Lead to enhance customer engagement through data-driven strategies.Key Responsibilities Design and implement advanced email, SMS, and in-app marketi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Operations Manager

    Marketing Operations Manager

    VirtualVocationsAlpharetta, Georgia, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Operations Manager.Key Responsibilities Lead project management for global marketing initiatives, ensuring timely and budget-aligned deliverables Manage the ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30