Social Media Marketing Specialist

The Company

The Baby Academy is a leading telehealth company revolutionizing prenatal and postpartum education, care, and support. From pregnancy and childbirth to lactation and postpartum mental health, we empower expectant and new parents to make informed decisions with confidence. By addressing challenges before they escalate, The Baby Academy is redefining preventative healthcare.

Our vision extends to a future where every new mom has access to a healthcare navigator : a seamless blend of human compassion from a healthcare professional with AI-powered efficiency. Whether mom needs help with breastfeeding, mental health, or navigating insurance, The Baby Academy is there to provide care on her terms, when she needs it most.

The Position

Overview

The Social Media Marketing Specialist is responsible for bringing Baby Academy’s mission to life across social platforms. This role combines day-to-day execution with purpose-driven storytelling, ensuring our content connects with expecting and new parents in meaningful ways. The Specialist will own the posting calendar, develop copy and visuals, monitor community engagement, and provide insights that shape our future social strategy.

Core Responsibilities

Manage the daily posting schedule across Instagram, Facebook, TikTok, and LinkedIn.

Draft copy and select visuals aligned with Baby Academy’s voice, ethos, and mission.

Monitor community engagement : respond to comments / messages, flag sensitive issues, and nurture authentic conversations.

Track and report on performance (reach, engagement, growth) and use insights to refine content.

Identify social trends and opportunities that keep Baby Academy’s presence fresh and relevant.

Collaborate with marketing peers to amplify campaigns, highlight parent stories, and align with broader initiatives.

The Person

Qualifications & Experience

2–4 years of experience managing social media for a brand, nonprofit, or community organization.

Strong written communication skills and attention to detail.

Familiarity with social analytics tools and a willingness to grow technical expertise.

Empathy for parents and excitement to contribute to a mission-driven team.

Highly organized; able to manage calendars, priorities, and deadlines effectively.

Personal Attributes

Creative and curious about digital trends, with a knack for applying them meaningfully.

Comfortable operating in a fast-paced, mission-driven environment.

Data-informed thinker who balances creativity with measurable outcomes.

Strong sense of ownership and pride in delivering supportive, community-centered content.

Impact of the Role

As part of our team, you’ll help translate Baby Academy’s mission into everyday social interactions that reach and reassure parents. The content you create and share won’t just drive likes or comments - it will give families access to resources that make a real difference. By tracking performance data and learning what resonates, you’ll have the opportunity to shape how we engage with parents and strengthen their trust in Baby Academy.

Education

Undergraduate degree in Marketing, Communications, Journalism, or related field preferred, or equivalent practical experience.