VP, Market Planning and Banker Enablement

Vice President Of Market Planning And Banker Enablement

The Business Banking Product organization is at the forefront of delivering innovative products and features tailored to small and mid-sized business customers. As Vice President of Market Planning and Banker Enablement, you will play a pivotal role in bridging the gap between product innovation, customer engagement, and banker activation. This strategic leadership position is responsible for crafting and executing go-to-market and change management strategies that drive growth, adoption, and competitive differentiation.

This is a high-impact role with visibility across product, marketing, sales, and enablement teams. You'll be empowered to shape how products come to life in the market and how bankers are equipped to deliver exceptional customer experiences. This role requires a unique blend of strategic thinking, cross-functional leadership, and deep banking acumen.

Key Responsibilities

• Strategic Launch Planning Develop and lead bespoke product launch strategies, including segmentation, value proposition, channel strategy, and launch roadmaps. Oversee cross-functional implementation encompassing sales training, communications, operational readiness, market engagement, and feedback loops.
• Banker Enablement & Rollout Execution Ensure seamless rollout of initiatives to sales channels by assessing support needs, collaborating with internal partners, coordinating with stakeholders, and capturing banker feedback to continuously optimize enablement efforts.
• Long-Term Enablement Strategy Identify and address long-term needs for banker success in product sales. Build and execute a strategic enablement roadmap that delivers measurable impact on sales effectiveness and customer outcomes.

Basic Qualifications

Preferred Skills & Experience

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants .

Benefits :

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.