Sr. Director, Creative, Brand Awareness

Overview

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. We’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Agentforce is the future of AI, and you are the future of Salesforce.

The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team brings the brand to life across our portfolio of work. We are designers, copywriters, strategists, PMs, and more, collaborating to deliver beautiful, inspiring, and consistent work.

About This Role

Salesforce is focused on growth and delivering a seamless, consistent experience to the market. We are seeking a Copywriting Leader to join our internal agency and partner with creative leads and marketing partners to bring our brand awareness campaigns and programs to life. Reporting to the Creative Director, you will ideate, problem-solve against briefs, and craft the Salesforce story across channels, advocating for the brand and ensuring high-quality work. The right candidate will be a motivated copywriter who can manage multiple projects and collaborate effectively with cross-functional teams.

What you will do and the impact you will have includes shaping messaging, guiding voice and tone, and delivering compelling copy across mediums while maintaining brand consistency.

What You Will Do

• Work closely with the Creative Lead and teams on conceptual development, ideation and execution across key marketing briefs
• Develop messaging frameworks that meet project KPIs; test and iterate when necessary
• Work cross-functionally with key marketing leads to present creative concepts and solutions against briefs
• Apply industry knowledge and understanding of audience types to write thoughtful copy across channels and mediums
• Help establish and apply the Salesforce voice and tone; guide other writers and project owners on voice and tone
• Ensure brand consistency and high-quality copy across all projects
• Create, concept, inspire, and bring ideas to life; deliver and receive feedback
• Think big while attending to detail; be a self-starter who can work with teams, freelancers, agencies, and production partners

What Experience You Have

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We are committed to equality and inclusion in the workplace. All recruiting, hiring, and promotion decisions are based on merit and qualifications, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or other classifications protected by law. In the United States, compensation is determined by location, job level, knowledge, skills, and experience. Salesforce offers a variety of benefits in addition to salary, including time off, medical, dental, vision, mental health support, parental leave, life and disability insurance, a 401(k), and an employee stock purchasing program.

For Illinois-based roles, the base salary range for this position is $196,800 to $300,200.

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