Description
Digital Content Coordinator – (Non-Bargaining Unit) Pay Grade 4 (49,650.00)
Hours : 37.5 hours per week
Location : Marketing
EXTERNAL POSTING UNTIL FILLED
Cleveland Public Library strives to be the driving force behind a powerful culture of learning that will inspire Clevelanders from all walks of life to continually learn, share, and seek out new knowledge
The successful applicant will be a self-directed professional with a strong work ethic, a collaborative work style, and the skill set to thrive in a welcoming service environment for patron and staff.
Job Summary : This position supports Cleveland Public Library’s (CPL) marketing initiatives by leading the creation, management, and updating of digital content across the Library’s digital and social channels, ensuring consistency with the library’s brand and voice. Effectively and efficiently tell the organization’s story, monitor analytics to improve outreach, and support the library’s mission to connect with the community through digital engagement. Assist with general marketing activities.
JOB REQUIREMENTS
Education :
- Bachelor’s degree in marketing, communications, business, journalism, or related field required.
Experience :
2-3 years’ experience in a marketing, communications, advertising, or public affairs environment or company required.Two years’ experience writing and editing compelling digital content and other business communications required.Two years’ experience coordinating projects, special events, meetings, conferences or productions is required.Two years’ experience coordinating with vendors and suppliers, contracts, pricing, timelines, etc. required.Two years’ experience budget tracking and reporting preferred.Experience in a nonprofit or public agency preferred.Technical Expertise :
Self-starter with a critical and creative mindset with strong problem-solving skills and attention to detail.Outgoing and collaborative communicator with superb written and verbal communication skills.Experience utilizing marketing related software, social media platforms and digital applications such as Customer Relationship Management (CRM) tools, online analytics, Google Ads, etc. CMS - WordPress for website updatesMust demonstrate strong skills with Microsoft Office, especially Microsoft Word, Power Point, Outlook and Excel.Ability to use analytics to test, evaluate, and refine digital storytelling strategies; perform data entry, generate reports, copy, manage and track documents and information.Effectively manage time to meet operational needs and desired outcomes and plan and organize the steps to implement new projects.Analyze situations accurately to make well-informed decisions.Work effectively under pressure.Essential Duties and Responsibilities :
Evaluation of this position is based primarily on performance of the following essential functions, which include, but are not limited to :
Content Strategy & Creation
Develop, write, edit, and publish digital content for the Library’s website, social media, emails, newsletters, and digital signage.Capture content from Library programs, events, and locations by actively engaging with patrons, staff, and community members to identify and document their stories.Capture and edit photos and videos to support digital storytelling and promotional initiatives.Maintain a timely content calendar and organize digital assets with consistent naming and storage.Ensure all content aligns with the Library’s voice, tone, brand standards, and strategic priorities.Digital Platform Management
Manage and maintain the Library’s website, social media accounts, email newsletters, and digital signage, ensuring accuracy, accessibility (ADA compliant), usability, and basic SEO.Plan, create, schedule, and monitor content across existing and emerging digital channels.Assist in coordinating campaigns and content across platforms for a consistent brand presence.Respond to audience inquiries professionally and in compliance with Library policies.Track and report engagement and performance metrics to provide actionable recommendations and adjust strategies based on insights and trends.Coordinate production and distribution of email campaigns, manage relevant subscriber and influencer lists, and ensure privacy compliance.Collaboration & Special Projects
Support Library campaigns, outreach, and initiatives.Assist with multimedia projects, special campaigns, and continuous improvement of digital workflows and tools.Coordinate with IT, web team, and vendors to resolve technical or platform issues.Brand & Accessibility
Ensure all digital communications reflect the Library’s brand, values, identity, and strategic priorities.Maintain accessibility and inclusion standards across all content.Contribute to storytelling that represents the diverse communities served.General Responsibilities
Maintain strict confidentiality of sensitive materials and information.Perform select duties of other staff in their absence.Perform other duties as assigned.Other Expectations :
Attendance – Adhere to Library attendance and work schedule policies.Collaboration – Establish and maintain cooperative working relationships. Work in a complex institutional structure requiring significant collaboration.Communication – Read, understand, and communicate information and ideas presented in writing. Listen to, understand and communicate information and ideas.Customer service – Determine and meet customer needs. Work effectively with external entities and the public.Initiative – Work independently with minimal supervision.Positive and enthusiastic attitude – Be courteous and respectful.Quality of work – Effectively manage time to meet operation needs and desired outcomes and plan and organize the steps to implement new projects. Adhere to Library work rules, procedures and policies, and collective bargaining agreements.Reliability – Consistently perform required duties.Teamwork – Work as part of a team and work effectively with persons and communities from diverse cultural, social, and ethnic backgrounds.To Apply; Internal applicants please apply on ESS. Please attach a current / updated resume and CV
EXTERNAL POSTING UNTIL FILLED
