State College of Florida is hiring : Digital Content Strategist in Bradenton

Salary : $41,453.00 - $65,495.00 Annually

Location : Bradenton

Job Type : Staff / Administration

Department : Marketing

Opening Date : 10 / 13 / 2025

Closing Date : 10 / 31 / 2025 11 : 59 PM Eastern

FLSA : Exempt

Hours Per Week : 37.5

Continuing Contract Eligible - Faculty Only : No

Work days : M-F

Desired start date : 11 / 3 / 25

SCF offers a comprehensive benefits package to eligible employees, featuring low-cost State of Florida medical, dental, and vision insurance, along with a variety of additional perks. Employees can take advantage of tuition scholarships for themselves and eligible dependents, paid life insurance, and matching contributions to the Florida Retirement System (FRS). Additional benefits include complimentary access to wellness activities, paid sick and vacation leave, a four-day workweek during June and July, and paid winter break. Eligible dependents may also benefit from access to our on-campus Collegiate School. Visit our SCF Human Resources webpage for benefit details

Job Summary

The Digital Content Strategist supports the College's enrollment, brand, accessibility, and marketing goals by leading digital content strategy, SEO / SEM, campaign tracking, performance analytics, and accessibility compliance. This role ensures the College's web presence aligns with marketing campaigns, brand standards, and recruitment objectives while collaborating with IT Services and campus partners on technical needs and compliance.

Focused on content, campaign integration, keyword optimization, and data-driven insights, the strategist enhances site visibility, accessibility, user experience, and conversions-serving as the bridge between marketing initiatives and the College's digital platforms to maximize engagement and enrollment outcomes.

NOTE : Job descriptions and essential functions are subject to change due to advances in technology, utilization of work force, and other factors which may impact the College's need to modify position requirements.

Essential Duties and Responsibilities

Applicants may be asked to demonstrate any or all the following duties :

• Lead the development and execution of SCF's web content strategy to support brand identity, campaign goals, accessibility standards (WCAG / ADA / 508), and enrollment objectives. Manage content updates, curate stories, and ensure consistent voice across platforms.
• Collaborate with Marketing, academic, and administrative departments to create, edit, and publish timely, accurate, and engaging content that reflects SCF's brand and resonates with target audiences. Collaboration is central to this role, as it requires close coordination with faculty, staff, and other stakeholders to maintain up-to-date, relevant, and compelling content that resonates with target audiences.
• Drive website visibility through SEO best practices, keyword research, and metadata optimization; work with IT to ensure compliance with accessibility standards (ADA / WCAG) while advancing marketing priorities.
• Coordinate SEM and PPC campaigns (Google Ads, social media), analyze performance, and collaborate with vendors to maximize ROI.
• Perform accessibility audits using automated and manual tools (WAVE, Axe, screen readers), reporting issues and partnering with IT and content owners to resolve them.
• Monitor and interpret web analytics (Google Analytics, SEMrush) and accessibility reports, providing regular updates on campaign and enrollment-related performance to Marketing leadership.
• Develop and optimize landing pages, calls-to-action, and user flows to improve recruitment, retention, and engagement outcomes.
• Align website updates with the College's integrated campaign calendar, recommending innovative strategies that enhance digital storytelling, engagement, and cross-channel marketing.
• Partner with IT to assess user experience, branding, and accessibility across SCF's websites.
• Review institutional web pages for accuracy, accessibility, and relevance. .
• Provide training and guidance to faculty and staff on web content best practices, including plain language, accessibility, SEO, and governance standards.
• Collaborate with IT on Content Management System workflows to support effective content management (non-technical role).
• Performs other duties as assigned.

Job Qualifications

The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Baccalaureate degree in marketing, communications, digital media, or a related field from an accredited institution; minimum of three (3) years in digital content strategy, SEO / SEM, analytics, digital accessibility, or related marketing roles; or equivalent combination of education and experience.

No supervisory experience required. May collaborate with interns or student assistants.

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Ability to calculate figures and amounts such as discounts, interest, commissions,

proportions, percentages, area, circumference, and volume. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Ability to apply concepts of basic algebra and geometry. Ability to calculate and interpret campaign ROI, conversion rates, click-through rates, and other marketing metrics.

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram / chart, or schedule form.

To perform this job successfully, an individual should have basic knowledge of word processing software, spreadsheets, Internet, e-mail system, and PowerPoint software. Must become efficient with current college database software and other college required software within one month of hire.

Strong knowledge of WordPress / CMS publishing, SEO tools (SEMrush, Ahrefs), Google Analytics, and accessibility tools. Proficiency in marketing platforms and content governance workflows. Demonstrated knowledge of WCAG 2.1 / 2.2 ADA Section 508 and digital accessibility best practices.

No licensure required; certifications in Google Analytics, Google Ads, or SEO platforms preferred. Accessibility-related certification (CPACC,WAS) desirable.

Responsibility for People and Property :

This position has no supervisory responsibilities.

Responsibility for Communication :

This position has routine contact with all levels of SCF administration and faculty staff.

This position has regular contact with vendors.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use manual dexterity and speak or hear. The employee is frequently required to sit for extended periods of time. The employee is occasionally required to stand, walk, and lift and / or move up to 10 pounds. Specific vision abilities required include close vision, distance vision, identification and discernment of colors, peripheral vision, depth perception and the ability to focus.

Supplemental Information

In addition to satisfactory performance on all of the essential job duties and responsibilities for this job, all State College of Florida, Manatee-Sarasota employees must fulfill the following basic performance expectations :

Mission and Goals : Each State College of Florida, Manatee-Sarasota employee is expected to know the College's mission and goals.

Service Excellence : All State College of Florida, Manatee-Sarasota employees will strive to provide outstanding service excellence to everyone they serve including students, the community, and fellow employees in accordance with Pride in Excellence standards as listed :

RESPECTFUL

Act in a courteous manner

Actively listen to gain full understanding

Demonstrate awareness of "everything speaks"

Show empathy and caring

RESPONSIVE

Approach people in an inviting and pleasing manner

Take ownership of actions and decisions

Plan, anticipate, and be forward thinking

Answer and return phone calls and emails

Use proper communication etiquette

Banish the phrase "not my job"

Provide assistance to all inquiries and follow through

ACCURATE

Do it right the first time

Be knowledgeable of product and how it interfaces with others

Ask probing questions

Use resources effectively and efficiently

COLLABORATIVE

Participate in teams

Develop team skill sets

Learn available resources to be responsive to your constituents

Develop internal and / or external connections

Grooming and Appearance : State College of Florida, Manatee-Sarasota employees are expected to maintain a neat and professional image at all times. When issued, College personnel must wear uniforms, and maintain a neat, clean, and well-groomed appearance.

Safety Awareness : State College of Florida, Manatee-Sarasota employees are expected to work diligently to maintain safe and healthful working conditions, and to adhere to proper operating practices and procedures designed to prevent injuries. Employees are required to wear personal protective equipment as provided.

Attendance Standards : State College of Florida, Manatee-Sarasota employees are expected to attend their work assignments and schedules at all times, in accordance with College Rules and Procedures.

Training : State College of Florida, Manatee-Sarasota employees are expected to attend College-provided training sessions and meetings when deemed necessary.

Continuous Improvement : State College of Florida, Manatee-Sarasota employees are expected to give attention to continuous assessment and improvement of the position's assigned set of duties and responsibilities.

Pre-Employment Screenings :

Employment is contingent upon successful completion of criminal background screenings and employment reference checks. In accordance with Florida law, applicants and employees are encouraged to review the AHCA Background Screening Education & Awareness webpage, which provides information and resources on background screening requirments. Visit the for more information .

Satement of Non-Discrimination :

State College of Florida, Manatee-Sarasota does not discriminate on the basis of sex, pregnancy, race, religion, age, national origin / ethnicity, color, marital status, disability, genetic information or sexual orientation in any of its educational programs, services and activities, including admission and employment. Direct inquiries regarding nondiscrimination policies to : Equity Officer, 941-752-5599, 5840 26th St. W., Bradenton, FL 34207.

Join the SCF Family and unlock amazing benefits!

At SCF, we value YOU! Employees working 30+ hours per week are eligible for a range of exciting benefits, including comprehensive health coverage (medical, dental, vision), paid life insurance, and a free Wellbeats wellness membership for fitness and nutrition. Enjoy 4-day work weeks in June and July for 12-month staff, generous paid time off, and career growth opportunities. We help you plan for the future with retirement plans and tuition assistance, while also supporting your personal life with paid leave and professional development. At SCF, your well-being and growth come first!

To learn more details, visit our SCF Human Resources webpage .

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Do you have Baccalaureate degree in marketing, communications, digital media, or a related field from an accredited institution; minimum of three (3) years in digital content strategy, SEO / SEM, analytics, digital accessibility, or related marketing roles; or equivalent combination of education and experience?

Required Question